Golf Vacations

SWEETSTUFF

- by Terry Ross

comfortabl­e feel and the lens technology is such that they are very easy to see through in a variety of light conditions.

One of the unique feature of these glasses is that they are built to help your eyes recover after the round and UA Eyewear’s new Tuned™ Recovery lenses are made to help your eyes refresh from time in the sun and get back to their normal circadian rhythm. They help to produce a “chill” effect for your eyes and calm the mind--and are made to wear during or after a round.

The UA Tuned™ sunglasses are designed to be worn in full bright sun or in overcast weather and come in the Golf Pulse model that is a larger, more full design that has become popular with many players, and in the Golf Big Shot wrap-around look that provides a sportier look--but fits and performs equally as well.

Other features of these glasses include ArmourSigh­t® lens technology that provides enhanced, distortion-free vision, edge-toedge; lenses that defend against 100% of harmful UVA/B/C rays; frames that are built with high grade injected polyamide for maximum strength and durability; and UA AutoGrip self-articulati­ng temples that conform to your head shape without the squeeze. All Under Armour Eyewear is protected for life against manufactur­er defects.

For more informatio­n on Under Armour Tuned sunglasses: www. underarmou­r.com/en-us/mens/sunglasses/g/397a Club Champion

Properly fit golf clubs are one of the easiest things that players can do to improve their game, yet a Golf Magazine study found that 90% of U.S. golfers may be playing with clubs that are ill-suited for them.

The best players in the world—those on the PGA Tour—are on the other extreme—they have the Tour vans that follow them every week to the tournament sites and players are constantly inside these mobile golf shops and on the practice range during before the competitio­n during the week getting their clubs checked and making changes as they see fit with the help of expert club fitters.

Club Champion, the Willowbroo­k, Illinois company that has quickly gained a dominant position nationally in the custom club-fitting category in just eight years, now brings both extremes together—and even takes it to another level.

Club Champion fits, sells, and builds custom golf clubs constructe­d from clubheads, shafts and grips from the best brands in golf including Callaway, TaylorMade, Ping, Titleist, PXG, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting with an added feature: they are not limited to a single company or brand of clubs. Tour players usually can only get that brand of club from say a Callaway Tour van, whereas in a Club Champion fitting facility there are 35,000 hittable clubhead and shaft combinatio­ns in approximat­ely 3,000 square feet of space that includes two indoor hitting bays with Trackman launch monitors for analyzing performanc­e, a SAM PuttLab’s fitting system to find the perfect putter on their practice green--and a build shop for repairing and assembling golf clubs by hand. Kind of like a tour van on steroids.

By the end of this summer, Club Champion figures to have upwards of 40 fitting studios across the nation, including new locations in Detroit, Cleveland, Indianapol­is, Kansas City, Naples, Newport Beach, Dallas, Manhattan, Pittsburgh, Raleigh, Nashville and White Plains (NY). Additional locations coming on board in 2018 include Miami, Delray Beach, Salt Lake City, San Diego and San Carlos (CA).

“We are excited to bring the finest club fitting and building to these new markets,” said Joe Lee, CEO and president of Club Champion. “Our approach is unbiased, with no promotion of any specific vendors. Our only goal is to find the best combinatio­n of components to help customers hit longer, more accurate shots, and more often to lower their scores and enjoy the game more.”

Club Champion hires experience­d fitters who then receive an additional 150+ hours of training before starting their job; unmatched in the golf industry. The company has a unique coupling system that allows them to combine any head and shaft together, so golfers hit the precise combinatio­n to be custom built for them.

Jordan Thomas, Master Fitter and the manager of the new location in Newport Beach, California, notes that distance is not all about swinging faster.

“Center contact can have more to do with distance and better shots than swing speed,” explained Thomas. “Our main goal is to help you find the center of the club face. We can do this by adjusting the shaft length, finding the right shaft, adjust the lie angle by bending the club. Better contact is the real goal for our club fitting. The proper shaft and flex is many times determined on how the player loads the club, the hand action, how fast they get through the ball, their transition—and those factors—not just speed.

“What sets us apart is our ability to build a club using any head and any shaft combinatio­n. Many times, manufactur­ers won’t offer a certain shaft with a certain club head. We can do that. They do it for tour players.”

He also noted that mass-produced clubs—even those custom ordered—are not always the same.

“In 10 years of building clubs, I have not seen one company that regularly checks the specs—you can get a custom set and the specs ordered will be different than what is shipped,” added Thomas.

More informatio­n about Club Champion and its national locations is available at: www.clubchampi­ongolf.com/locations

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