SWEETSTUFF

Golf Vacations - - Boot Ranch Golf Course - by Terry Ross

com­fort­able feel and the lens tech­nol­ogy is such that they are very easy to see through in a va­ri­ety of light con­di­tions.

One of the unique fea­ture of these glasses is that they are built to help your eyes re­cover af­ter the round and UA Eye­wear’s new Tuned™ Re­cov­ery lenses are made to help your eyes re­fresh from time in the sun and get back to their nor­mal cir­ca­dian rhythm. They help to pro­duce a “chill” ef­fect for your eyes and calm the mind--and are made to wear dur­ing or af­ter a round.

The UA Tuned™ sun­glasses are de­signed to be worn in full bright sun or in over­cast weather and come in the Golf Pulse model that is a larger, more full de­sign that has be­come pop­u­lar with many play­ers, and in the Golf Big Shot wrap-around look that pro­vides a sportier look--but fits and per­forms equally as well.

Other fea­tures of these glasses in­clude Ar­mourSight® lens tech­nol­ogy that pro­vides en­hanced, dis­tor­tion-free vi­sion, edge-toedge; lenses that de­fend against 100% of harm­ful UVA/B/C rays; frames that are built with high grade in­jected polyamide for max­i­mum strength and dura­bil­ity; and UA Au­toGrip self-ar­tic­u­lat­ing tem­ples that con­form to your head shape with­out the squeeze. All Un­der Ar­mour Eye­wear is pro­tected for life against man­u­fac­turer de­fects.

For more in­for­ma­tion on Un­der Ar­mour Tuned sun­glasses: www. un­der­ar­mour.com/en-us/mens/sun­glasses/g/397a Club Cham­pion

Prop­erly fit golf clubs are one of the eas­i­est things that play­ers can do to im­prove their game, yet a Golf Mag­a­zine study found that 90% of U.S. golfers may be play­ing with clubs that are ill-suited for them.

The best play­ers in the world—those on the PGA Tour—are on the other ex­treme—they have the Tour vans that fol­low them ev­ery week to the tour­na­ment sites and play­ers are con­stantly in­side these mo­bile golf shops and on the prac­tice range dur­ing be­fore the com­pe­ti­tion dur­ing the week get­ting their clubs checked and mak­ing changes as they see fit with the help of ex­pert club fit­ters.

Club Cham­pion, the Wil­low­brook, Illi­nois com­pany that has quickly gained a dom­i­nant po­si­tion na­tion­ally in the cus­tom club-fit­ting cat­e­gory in just eight years, now brings both ex­tremes to­gether—and even takes it to an­other level.

Club Cham­pion fits, sells, and builds cus­tom golf clubs con­structed from club­heads, shafts and grips from the best brands in golf in­clud­ing Call­away, Tay­lorMade, Ping, Titleist, PXG, Fu­jikura, Golf Pride and many more. The com­pany de­liv­ers a Tour-qual­ity fit­ting with an added fea­ture: they are not limited to a sin­gle com­pany or brand of clubs. Tour play­ers usu­ally can only get that brand of club from say a Call­away Tour van, whereas in a Club Cham­pion fit­ting fa­cil­ity there are 35,000 hit­table club­head and shaft com­bi­na­tions in ap­prox­i­mately 3,000 square feet of space that in­cludes two in­door hit­ting bays with Trackman launch mon­i­tors for an­a­lyz­ing per­for­mance, a SAM Put­tLab’s fit­ting sys­tem to find the per­fect put­ter on their prac­tice green--and a build shop for re­pair­ing and as­sem­bling golf clubs by hand. Kind of like a tour van on steroids.

By the end of this sum­mer, Club Cham­pion fig­ures to have up­wards of 40 fit­ting stu­dios across the na­tion, in­clud­ing new lo­ca­tions in Detroit, Cleve­land, In­di­anapo­lis, Kansas City, Naples, New­port Beach, Dal­las, Man­hat­tan, Pitts­burgh, Raleigh, Nashville and White Plains (NY). Ad­di­tional lo­ca­tions com­ing on board in 2018 in­clude Mi­ami, Del­ray Beach, Salt Lake City, San Diego and San Car­los (CA).

“We are ex­cited to bring the finest club fit­ting and build­ing to these new mar­kets,” said Joe Lee, CEO and pres­i­dent of Club Cham­pion. “Our ap­proach is un­bi­ased, with no pro­mo­tion of any spe­cific ven­dors. Our only goal is to find the best com­bi­na­tion of com­po­nents to help cus­tomers hit longer, more ac­cu­rate shots, and more of­ten to lower their scores and en­joy the game more.”

Club Cham­pion hires ex­pe­ri­enced fit­ters who then re­ceive an ad­di­tional 150+ hours of train­ing be­fore start­ing their job; un­matched in the golf in­dus­try. The com­pany has a unique cou­pling sys­tem that allows them to com­bine any head and shaft to­gether, so golfers hit the pre­cise com­bi­na­tion to be cus­tom built for them.

Jor­dan Thomas, Mas­ter Fit­ter and the man­ager of the new lo­ca­tion in New­port Beach, Cal­i­for­nia, notes that dis­tance is not all about swing­ing faster.

“Cen­ter con­tact can have more to do with dis­tance and bet­ter shots than swing speed,” ex­plained Thomas. “Our main goal is to help you find the cen­ter of the club face. We can do this by ad­just­ing the shaft length, find­ing the right shaft, ad­just the lie an­gle by bend­ing the club. Bet­ter con­tact is the real goal for our club fit­ting. The proper shaft and flex is many times de­ter­mined on how the player loads the club, the hand ac­tion, how fast they get through the ball, their tran­si­tion—and those fac­tors—not just speed.

“What sets us apart is our abil­ity to build a club us­ing any head and any shaft com­bi­na­tion. Many times, man­u­fac­tur­ers won’t of­fer a cer­tain shaft with a cer­tain club head. We can do that. They do it for tour play­ers.”

He also noted that mass-pro­duced clubs—even those cus­tom or­dered—are not al­ways the same.

“In 10 years of build­ing clubs, I have not seen one com­pany that reg­u­larly checks the specs—you can get a cus­tom set and the specs or­dered will be dif­fer­ent than what is shipped,” added Thomas.

More in­for­ma­tion about Club Cham­pion and its na­tional lo­ca­tions is avail­able at: www.clubcham­pi­ongolf.com/lo­ca­tions

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