Sweet Stuff

Agood golf swing and proper alignment pretty much go hand-inhand, and players down through the years have used just about everything to help them get lined up during a practice session—be it laying golf clubs on the ground or the alignment rods that are popular accessories today.

But with an eye towards the new trend of using technology to help improve one’s game, former 20-year Marine Randy Bowman has developed and brought to market a 21st century solution to an ageold problem for players—that of setting the feet, shoulders and the golf ball in proper alignment with one another to get the most power and hit the ball along its intended path.

The SQRDUP (Squared up) alignment tool utilizes an ultra-bright laser beam as guide “posts” to position hands, feet, club and target in the proper sequence and can provide invaluable adjustment feedback when trying to groove a swing on the range.

SQRDUP has already won awards as one of the best new training aids around, and it is easy to set-up and use. The bright

laser light provides the kind of unique alignment guide that few players who have already used other tools for this purpose over the years have ever experienced. It can also be used on the putting green to groove a stroke down the line, and the intense light provides the best putter alignment guide we have ever seen as it shines on the back of the club, over the ball and down the intended line.

“I have been impressed with the great response to our product by golfers of all types from savvy pros to beginners,” said Bowman, SQRDUP co-founder and CEO. “Users keep coming up with innovative ways to use our product. The latest is golfers using SQRDUP for wedge practice at dusk. It is a very rewarding feeling. My brother and I spent three years in the garage learning everything we could about lasers, LEDs, and holograms. Once we figured out our vision was possible, SQRDUP was created and is now helping golfers around the world.”

Lightweight and easy to store in a golf bag, the SQRDUP has been designed as a 6-inch crosshair square that is only 1½ “thick and weighs 8 ounces. Its highly accurate alignment with the visibility of a green laser beam provides a fixed line to help golfers visualize their correct setup.

The ABS plastic is ultra-durable to stand up to years of heavy use that includes 545 NM wavelength laser technology, and it can be used in any setting since lasers are visible in full daylight and can work on any type of terrain from fairways to deep in the rough.

Quick to set up and easy-to-use, it can be easily moved with your foot or golf club to get the perfect alignment in seconds. The SQRDUP has a built-in rechargeable battery that allows for four hours of precise alignments on a single charge.

SQRDUP has also partnered recently with Cameron Percy, a PGA Tour player who is now using the device, and Grant Price, a PGA teaching pro.

“SQRDUP is simple, lightweight and extremely functional,” Price noted. “This is not just a product to improve solid golf fundamentals--but can be used to help visualize start points and lines on the greens as well as enhance your stroke at home, the office or at a hotel when traveling. It is a must-have product to aid players at all skill levels.”

SQRDUP is available on-line. For more information, go to: https://SQRDUP.com

Breakthrough Golf Arm Lock Shaft

When the USGA banned the anchored putting stroke from the game of golf several years ago, the early assumption was that the “broomstick” and “belly” putters—each with their own longer shaft—would disappear into history like wooden driver heads.

The reality has been quite different. While the USGA rule says you cannot use your body to steady the club during the putting stroke, it still doesn’t outlaw the use of longer putting shafts in today’s game— if you don’t use your body as a stabilizing force.

Golfers that relied on the longer putters have adapted and to a degree are still using the long shafts—but they have just altered the way they use it and keep the hands and club away from their body.

It is into this void that players have adapted the Armlock technique to stabilize the shaft instead of using the body. Breakthrough Golf Technology has just introduced a new putter shaft designed especially to be used with this putting technique--the Stability Armlock Putter Shaft.

Designed with the same advanced technology and performance benefits as the original Stability shaft, the Armlock Stability features a steel core wrapped with a highly

twist-resistant outer graphite wrap that reinforces flexural rigidity; over the typical flex point of the shaft, which is closer to the putter head.

The Stability shaft uses a scientifically advanced multi-material design with new geometries never used in putter shaft design before. A shaft that has the same look, solid feel and weight as traditional steel putter shafts. The Stability Shaft delivers the face squarer at impact for improved accuracy and solid feel--and has a lower launch for a predictable roll, resulting in better distance control.

The long Stability putter shaft will rest against the inside of the left arm without anchoring to the golfer’s body, which makes it perfectly legal. It can be fitted to almost any existing armlock-style putter.

Blair Philip, the Vice-president of R&D at Breakthrough Golf Technology noted, “It’s great to be able to provide the same performance benefits of a standard-length Stability in a longer shaft. A Stability Armlock shaft is a great option for golfers that want to play with a longer or belly putter.”

The Stability Arm Lock Shaft is available in lengths from 37 1/2”- 46”. It is USGA and R&A approved and can be installed on just about any putter head.

To learn more visit www. breakthroughgolftech.com

Bridgestone’s New e6 Golf Ball

Bridgestone Golf has used the data from more than two million golf ball fittings to reformulate its e6 golf ball for moderate-swing-speed players to help them maximize distance and yet retain a soft feel for those shots around the green.

The new Bridgestone e6 features a 2-piece, low-compression construction to ensure that players with slower swing speeds can fully activate the core on tee shots, delivering increased distance throughout the bag. The new ball also provides players

with a super soft feel thanks to its low compression core.

“The e-Family of Bridgestone golf balls keeps getting better and better,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “With the recent introduction of e12 SOFT and SPEED, we’ve ensured that players who love the feel and playability of a 3-piece, surlyn construction golf ball have two distinct swing speed options in our e-product lineup. In addition, now we have reformulated the e6 to provide a more economical option for consumers who are seeking distance and super soft feel.”

Complementing the new e6 golf ball is the slightly lower compression e6 Lady. Delivering the same reliable distance with an even softer feel, the e6 Lady is designed to help female players get the ball air-born easier and provide added distance on shots where it is needed most.

The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding cutting edge performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is represented on the professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.

Bridgestone’s reformulated e6 golf balls are available in most golf shops and are available in white and optic yellow color options, while the e6 Lady is available in white and optic pink hues.

More information is available at: www. bridgestonegolf.com