THE HIGH LINE IS HAP­PEN­ING!

WITH MEGA-LUXE BRANDS OPEN­ING NOW—AND MANY MORE ON THE HORI­ZON—THE MEAT­PACK­ING DISTRICT IS HAV­ING A MA­JOR MO­MENT.

Gotham - - Contents - BY MARK ELL­WOOD

With mega-luxe brands open­ing now—and many more on the hori­zon—the Meat­pack­ing District is hav­ing a ma­jor mo­ment.

Once a dank, un­sa­vory cor­ner of Man­hat­tan best known for its whole­sale butch­ers, the Meat­pack­ing District be­gan a rad­i­cal makeover a decade ago to be­come one of the city’s hottest ’hoods. Now it has the High Line park and a con­stantly chang­ing ar­ray of high-end shops, restaurants, and de­vel­op­ments. Here are the new­est names to know.

LIVE IT!

Soori (522 W. 29th St.; soori­high­li­neny.com), a soar­ing com­plex by metic­u­lous Sin­ga­porean star­chi­tect Soo K. Chan, fea­tures a truly show-stop­ping amenity: enor­mous pri­vate pools in its apart­ments. Chan be­lieves they help con­trib­ute to the Zen feel of the space while also pro­vid­ing a smooth tran­si­tion be­tween in­doors and out­doors. Two- to fivebed­room units start at $3.6 mil­lion.

On the hori­zon: Dan­ish ar­chi­tect Bjarke In­gels is no­to­ri­ous for trippy, grav­ity-de­fy­ing cre­ations, and his forth­com­ing project, The Eleventh (76 11th Ave.), is no dif­fer­ent. The spi­ral­ing, du­el­ing pair of tow­ers, set to be

com­pleted next year, will fea­ture re­tail on the ground level, con­dos with views across both the High Line and the Hud­son River, and New York’s first out­post of the ul­tra­luxe Asian ho­tel chain Six Senses.

EAT IT!

Ja­son Men­den­hall and Robert Ceraso have de­signed their hip­ster­ish spot The Wild Son (53 Lit­tle W. 12th St., 212727-7900; thewil­d­son nyc.com) to be a healthyeat­ing, all-day café (think cau­li­flower break­fast sand­wiches, gluten-free pan­cakes, and even ve­gan dough­nuts). There’s a range of house-made juices and so­das, while any drink—even the iced co­conut latte on tap—can be car­bon­ated to or­der.

En­trepreneur Jon Bakhshi has re­vived the hip Ja­panese spot Megu (355 W. 16th St., 212-885-9400; megu world­wide.com) and re­lo­cated it to the 5,000-square-foot base­ment of the Dream Ho­tel. The play­ful food re­flects the dé­cor—even the Wagyu beef is wag­gishly branded with the res­tau­rant’s logo, a canny brand­ing trick for the In­sta­gram era. The cock­tails by in­dus­try leg­end Char­lotte Voisey are not to be missed.

On the hori­zon: The car­maker Lexus has opened a se­ries of ex­pe­ri­en­tial show­rooms across the world as a way of ex­tend­ing the brand’s reach be­yond wealthy petrol­heads. The NYC branch, In­ter­sect by Lexus (412 W. 14th St.; lexus-int.com/in­ter­sect/), is likely to have the big­gest im­pact, thanks to an on­site res­tau­rant, set to open later this year, by none other than Danny Meyer, who will use his ex­ten­sive culi­nary con­nec­tions to book a ro­tat­ing ros­ter of world-fa­mous guest chefs.

CHARGE IT!

Like Lexus, Sam­sung con­sid­ers Sam­sung 837 (837 Wash­ing­ton St., 844-5776969; sam­sung.com/ us/837) an ex­pe­ri­en­tial space, but the three-story com­plex is more like a gi­ant play­ground for over­grown kids, with an am­phithe­ater, dig­i­tal art in­stal­la­tions, and even a selfie sta­tion, where vis­i­tors can be snapped and pro­jected onto one of the space’s gi­ant screens. The Brook­lyn food mar­ket Smor­gas­burg cu­rates the café’s se­lec­tion of ven­dors. On the hori­zon: Restora­tion Hard­ware (restora­tionhard­ware.com) is fur­nish­ing the Meat­pack­ing District with an enor­mous RH Gallery, which is set to be RH’S largest-ever re­tail space. (Ru­mor has it that the lux­ury home brand is also break­ing into the NYC hos­pi­tal­ity scene with a new 12-room bou­tique ho­tel con­cept in the area.)

The im­mi­nent ar­rival of Her­mès (46-48 Gan­sevoort St.; her­mes.com) is yet an­other boost to the neigh­bor­hood’s luxe cre­den­tials; its VIP roof ter­race is likely to be­come one of the hottest vel­vet-rope sit­u­a­tions in town.

THE MEAT­PACK­ING DISTRICT’S RAD­I­CAL MAKEOVER DUR­ING THE PAST DECADE IS GO­ING INTO OVERDRIVE IN 2017.

The high life: One of the hottest up­com­ing ad­di­tions to the Meat­pack­ing District, The Eleventh has two tow­ers that twist sky­ward, and it prom­ises to house re­tail, con­dos, and a new Six Senses ho­tel. be­low: Soori ex­pands the area’s luxe liv­ing op­tions.

The High Line park has helped turn the neigh­bor­hood into a des­ti­na­tion for lo­cals and vis­i­tors, mak­ing it very at­trac­tive to re­tail­ers, restaurants, and ho­tels. LEFT: Mepa’s first-rate cul­tural of­fer­ings in­clude the new Whit­ney Mu­seum. BELOƯ ƫƢƠƠT: The Wagyu carpac­cio is one ex­am­ple of Megu’s in­ven­tive Ja­panese cui­sine.

Screen star: Sam­sung 837 of­fers guests an ex­pan­sive dig­i­tal play­ground with an am­phithe­ater and selfie sta­tions.

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