Realtors get creative with digital tools to virtually showcase homes
Realtors get creative with digital tools to virtually showcase homes
As temperatures grow colder and some buyers become hesitant to attend open houses and showings, there are many tools Realtors employ to ensure that their properties remain highly visible.
High-quality professional photography is key to marketing properties well, and in times when many buyers do much of their home shopping online, it is essential that Realtors include photographs that represent the property well.
Easily interpreted floor plans are also a must; some Realtors either choose not to include floor plans for their listings or include them only on listings that are visible to other agents, but floor plans should be included along with the photography so that buyers can view them on public home search websites.
Additionally, virtual tours can be very helpful and do not always have to break the bank.
Some agents choose to spend more to create professional 3-D tours, while others film their own walkthroughs on their phones.
I have taken my own pictures and videos to share with my buyers, and I have seen many other Realtors do the same at my listings.
Along with photography, these low-cost videos can be used for fun and informative promotion on social media.
As always, Realtors can help promote their properties by remaining flexible and making themselves available.
All said, the housing market remains very busy in Greenwich, with many serious buyers viewing properties with their agents and attending open houses. Halstead Connecticut, 203-869-8100 office,
203-585-4135 cell, vburns@halstead.com