Social media proves an effective marketing tool for listings and agents
The real estate industry’s leveraging of social media has come a long way in the past decade. Many agents now find it more expedient than print advertising, because information can be passed along in real time, allowing agents to provide the most current information, which is important in a dynamic, fast-paced market.
The home-buying search generally starts online, which means Realtors need to be out in front of that search. Social media not only enables them to promote their listings, but offers agents an inexpensive way to promote themselves. Many agents create a personal brand that includes a logo and maybe a tagline and then consistently post not only about their business, but bits and pieces about their personal life that can include hobbies, pets, travel and family. This allows potential buyers and sellers to learn a little more about them as individuals instead of simply being one of many Realtors with “X” company.
Some very clever agents can gain followers because they not only offer a look at beautiful houses, but also a peek inside a fun and exciting lifestyle, which can be very effective in luxury markets like Greenwich.
Another great thing about social media is that agents can track how many views their posts receive and share this feedback with their sellers. There are also sites that allow agents to select certain markets so they can target their listings to specific demographics.
Overall, social media has become an easy and affordable way to soft sell one's business to the public, without coming off as overly intrusive or pushy.
And it allows agents the flexibility to keep their content fresh, and to present themselves in a professional, knowledgeable light, without spending thousands of dollars.