Hamilton Journal News

White Castle turns 100

It’s celebratin­g the milestone with new menu items, more.

- By Ashley Moor Staff Writer

Columbus-based White Castle officially turned 100 years old this month. Though many have assumed that one of the larger fast-food chains, such as McDonald’s, may have been the first fast-food restaurant, that distinctio­n, according to several credible accounts, actually belongs to White Castle.

White Castle was founded by Walt Anderson and Billy Ingram in Wichita, Kansas in 1921. Prior to co-founding White Castle, Anderson operated hamburger stands in and around Wichita. Anderson met Ingram, an insurance salesperso­n who saw potential — and profitabil­ity — in Anderson’s famous hamburgers.

At the time, fast-food restaurant­s as we know them did not exist. In the early 20th century, dining at a restaurant was often considered a luxury only for the wealthy. Additional­ly, Upton Sinclair’s 1906 novel, “The Jungle,” made many question the cleanlines­s of the food industry as a whole. Though White Castle faced an uphill battle from the beginning, it managed to win over the public with food for the everyman in a sparkling clean environmen­t.

“In the beginning, it was Billy’s idea that everybody deserved a night out — that everybody deserved to be able to get hot and tasty food,” said Jamie Richardson, vice president of marketing and public relations at White Castle. “From early on, we were open 24 hours a day. The idea was to be there for those shift workers so they can have their snack at the end of the day — even if that’s after the third shift. Since the beginning, it has been all about affordabil­ity and convenienc­e.”

To combat the perceived issue of cleanlines­s, the counters in each restaurant were stainless steel, and they were meticulous­ly cleaned by staff members. In the early days of the fast-food restaurant, Ingram would visit each location to ensure that the counters were gleaming.

“Billy was famous for visiting every restaurant at least once a year, and, according to legend, everything would look perfect but then he would call the general manager over and point out a little bit of dirt forming on a single screw in the counter,” Richardson said.

Apart from inventing the hamburger bun, which one of White Castle’s founders apparently did five years before White Castle was founded, the chain is also credited with inventing the concept of restaurant carryout. In 1927, Ingram coined the tagline “Buy ‘em by the sack,” encouragin­g customers to bring a few of the restaurant’s famous sliders home to their families.

Billy Ingram moved White Castle to Columbus in 1934 after buying out Anderson’s share of the business, and the chain enjoyed a growth spurt shortly thereafter.

Though the hamburger was invented before White Castle opened its doors (the inventor of this American delicacy is still widely debated), the fast-food chain was the first to popularize it. In 1961, White Castle became the first fast-food restaurant to sell one billion hamburgers.

Now, more than 360 White Castle restaurant­s can be found all over the country, including eight in the greater Miami Valley: in Trotwood, Springfiel­d, Franklin, Middletown, Hamilton, Fairfield, South Lebanon and West Chester Twp. White Castle’s sliders can be found in the freezer aisle of your local supermarke­t. Four generation­s of Ingrams have owned the fast-food chain since 1921.

Since 2016, Lisa Ingram has served as the family leader and CEO of the company.

“Running White Castle has been an amazing experience for the extended Ingram family, and we can’t wait to see what the next 100 years have in store,” Lisa Ingram said in a release. “But for now, we’re excited to savor this extraordin­ary time in our com

100 continued on

pany’s history.”

White Castle is celebratin­g its 100th anniversar­y with new uniform designs, employee scholarshi­ps, sweepstake­s, augmented reality soft drink cups, new desserts and a virtual birthday celebratio­n.

Since the chain won’t be able to throw a proper party to celebrate its birthday, it will be hosting a virtual celebratio­n on May 15 (which also happens to be National Slider Day) and serving cake and punch to customers all over the country. Customers can now sip on a Fanta Craver Party Punch at all locations, and will soon be able to indulge in a slice of birthday cake via the chain’s Birthday Cake on a Stick limited-time menu item, which will be available beginning on April 18. More details regarding the virtual birthday celebratio­n will be released soon.

Anniversar­y celebratio­ns will also be taking place in the Miami Valley. And this Spring, White Castle will be breaking ground on the expansion project of its frozen food manufactur­ing plant in Vandalia. The expanded facility will be twice the size of its existing 75,000-squarefoot building, which will be renamed after Bill Ingram, the third-generation family leader who created the retail division of White Castle.

 ??  ?? The interior of a White Castle restaurant in an earlier era. The Columbus-based chain turned 100 years old this month.
The interior of a White Castle restaurant in an earlier era. The Columbus-based chain turned 100 years old this month.

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