Some cities, states will pay you to relocate
As the coronavirus pandemic spurs a migration of skilled workers out of pricey metro areas, a growing number of cities and states are recruiting new homeowners and even renters the old-fashioned way — by bribing them.
Baltimore, Topeka and Tulsa are among the places paying bounties of up to $15,000 to lure remote workers to town. The states of Maine and Alaska also dangle incentives for new residents. The programs predate COVID-19, but they’ve gained momentum in recent months.
Video game designer Tyler Jaggers is one taker. He lived in Silicon Valley for years, and he dreamed of buying a house there. But Jaggers feared homeownership was far out of his reach in San Jose, where the typical home fetches more than $1 million.
“The cheapest homes I could find were $600,000, and those were teardowns,” Jaggers says.
In September, as the coronavirus pandemic raged and wildfire smoke darkened the skies above California, Jaggers joined an exodus of skilled workers leaving the nation’s most expensive cities.
While many migrants are moving to Texas, Florida and Utah, Jaggers decided on a different path. He took his talents to a Midwestern city with cheap housing.
A house for $47,000
In October, Jaggers paid just $47,000 for a house in Topeka, Kansas. He had been saving for a down payment on a place in California, and the price of the Topeka home was so modest that Jaggers bought it outright, with no mortgage.
Jaggers marvels that despite the bargain price, the property boasts plenty of room.
“It’s literally a three-story house, with a basement, plus two stories of living space and an attic,” he says. “It has a full back yard, with a firepit, and an external garage.”
Jaggers had no particular ties to Topeka, but he was drawn by its property prices. The typical house in Topeka sells for $125,000, barely a tenth the median price in Silicon Valley.
Sweetening the pot was Choose Topeka, a program that offers up to $10,000 to remote workers who move to town and buy a house. Those who rent rather than buy can get up to $5,000.
“Once the pandemic began, remote work took off,” says Bob Ross, senior vice president of marketing and communications at the Greater Topeka Partnership, which runs the Choose Topeka initiative. “Everybody’s reconsidering why they live where they live.”
Some 40 people have moved to town through the Choose Topeka program. The new arrivals’ wages average $80,000, Ross says. That’s high for Topeka, where the median household income is $50,761.
Ross sees the program as a way to level the economic playing field. In recent decades, ambitious workers flocked to Boston,
New York, Seattle and San Francisco in pursuit of high-paying jobs, leading to a brain drain in many far-inland cities.
“We need new talent,” Ross says.
What they’re offering
Subsidies are gaining momentum. In Indiana, state lawmakers are pushing for incentives of $5,000 for remote workers who make less than $100,000 and $8,500 for workers who make more than $100,000.
Looking to open a bidding war for your talents? Here’s a sampling of incentive programs:
■ Maine: The state of 1.3 million has been struggling with population loss. To bring back younger workers, it is offering tax rebates totaling up to $15,660 to transplants who have earned college degrees since 2008. Special consideration goes to those with bachelor’s degrees in science, technology, engineering or math, or with master’s degrees.
■ Alaska: The state offers new arrivals $1,000 a year for three years through the Alaska Permanent Fund Dividend, which pays out oil revenues to state residents.
■ Baltimore: This city of nearly 600,000 is the largest municipality to dangle a subsidy. Baltimore offers $5,000 for a down payment on a house, in the form of a fiveyear loan that’s forgiven at the pace of $1,000 a year. To be eligible for Buying Into Baltimore, you must buy with a fixed-rate mortgage — cash deals and adjustable-rate mortgages don’t qualify.
■ Tulsa: In one of the most generous programs, Tulsa offers $10,000 and free co-working space to remote workers who come to town for a year. Tulsa Remote says it recruited 375 workers in 2020.
■ Northwestern Arkansas: Two counties offer $10,000 and a mountain bike to entice out-of-state workers to the corner of the state that includes Fayetteville and Benton ville.
Check the fine print
Smaller towns and cities such as Newton, Iowa; New Richland, Minnesota; and Natchez, Mississippi, also are paying bounties.
The awards come with caveats and fine print. Rules vary from place to place. Some of the recruiting pools are funded by nonprofits, others by state or local governments.
In Natchez, for instance, you’ll have to buy a home worth $150,000 to qualify for the city’s $6,000 incentive. In Newton, getting a $10,000 bonus requires buying a home for at least $180,000.
MakeMyMove.com has compiled a list of incentives, but the programs are a moving target. The state of Vermont, for instance, reports that it has spent all of its money to recruit out-of-state workers. The Geek Move initiative in Chattanooga, Tennessee, also is on pause.
Jaggers, the game designer in Topeka, says friends and coworkers in Silicon Valley questioned the wisdom of his move. But he says he hasn’t missed a beat professionally. “There’s a scene for whatever you’re into,” he says, “in any town.”