Hulu unveils new pricing strategy
Editor’s note: This article was written by Nick Cole and originally appeared on Clark.com.
If you’re a Hulu + Live TV subscriber, then your monthly bill will soon go up.
But it might save you a little money in the long run.
Hulu has unveiled a new pricing strategy that will increase the base subscription cost for its live TV package, but it’s adding bonus subscriptions that will be included with your new monthly price.
Disney+ and ESPN+ will now be included with a live TV subscription through Hulu. Previously, you had to pay extra to receive this bundle of streaming services with your live TV.
Beginning Dec. 21, Hulu + Live TV customers will see a $5 per month increase of their subscription price.
That means users who are paying $64.99 monthly for the base live TV streaming package will soon owe $69.99, and those who are paying $70.99 per month to get the ad-free version of Hulu with their live TV package will pay $75.99.
New users can still subscribe at existing prices, but the Hulu website already has a disclaimer acknowledging the coming price hike.
So your Hulu + Live TV bill is going up: That stinks. But it’s possible that this might actually save you money.
That’s because the $5 price increase will include a subscription to both Disney+ and ESPN+, according to a report from Variety.
Those services, along with the Hulu on-demand service, are currently offered as a stand-alone subscription called “The Disney Bundle” for $13.99 per month.
So this new pricing will effectively include the full Disney Bundle with your live TV subscription.