Hamilton Journal News

Hulu unveils new pricing strategy

- Clark Howard

Editor’s note: This article was written by Nick Cole and originally appeared on Clark.com.

If you’re a Hulu + Live TV subscriber, then your monthly bill will soon go up.

But it might save you a little money in the long run.

Hulu has unveiled a new pricing strategy that will increase the base subscripti­on cost for its live TV package, but it’s adding bonus subscripti­ons that will be included with your new monthly price.

Disney+ and ESPN+ will now be included with a live TV subscripti­on through Hulu. Previously, you had to pay extra to receive this bundle of streaming services with your live TV.

Beginning Dec. 21, Hulu + Live TV customers will see a $5 per month increase of their subscripti­on price.

That means users who are paying $64.99 monthly for the base live TV streaming package will soon owe $69.99, and those who are paying $70.99 per month to get the ad-free version of Hulu with their live TV package will pay $75.99.

New users can still subscribe at existing prices, but the Hulu website already has a disclaimer acknowledg­ing the coming price hike.

So your Hulu + Live TV bill is going up: That stinks. But it’s possible that this might actually save you money.

That’s because the $5 price increase will include a subscripti­on to both Disney+ and ESPN+, according to a report from Variety.

Those services, along with the Hulu on-demand service, are currently offered as a stand-alone subscripti­on called “The Disney Bundle” for $13.99 per month.

So this new pricing will effectivel­y include the full Disney Bundle with your live TV subscripti­on.

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