Hamptons Magazine - - Contents - BY R. COURI HAY

Young ac­tivist Amanda Hearst walks the talk on eth­i­cal fash­ion and an­i­mal rights.

Amanda Hearst’s great-grand­fa­ther may be leg­endary media mogul Wil­liam Ran­dolph Hearst, but she doesn’t rest on her lin­eage. The phi­lan­thropist, editor, for­mer model, and Wa­ter Mill res­i­dent also co­founded Mai­son de Mode, an on­line re­tailer of eth­i­cally sourced lux­ury cloth­ing, jew­elry, ac­ces­sories, and home goods. The com­pany brought pop-ups to Bloom­ing­dale’s for Earth Month and pro­vided some of Emma Wat­son’s all-sus­tain­ably-sourced wardrobe for the Beauty and the Beast press tour. “It’s been ex­cit­ing to see celebri­ties make the state­ment that they’re go­ing to dress sus­tain­ably be­cause they care,” Hearst says.

For Hearst and her Mai­son de Mode co­founder, de­signer Has­san Pierre, eth­i­cal fash­ion in­volves ve­gan ma­te­ri­als, sus­tain­able tex­tiles, fair-trade prac­tices, and ar­ti­sanal and phi­lan­thropic sourc­ing. The com­pany re­cently pre­sented a trunk show in the Hamp­tons with the eco-con­scious la­bel Tome, rais­ing funds to help fight hu­man traf­fick­ing.

Hearst’s main char­i­ta­ble fo­cus is an­i­mal wel­fare. She’s a Hu­mane So­ci­ety board mem­ber and founded the or­ga­ni­za­tion Friends of Finn to com­bat in­hu­mane puppy mills af­ter dis­cov­er­ing that her own beloved pooch was from an un­eth­i­cal breeder—de­spite hav­ing pa­per­work to the con­trary. “Even if you ask the ques­tions,” she says, “they just lie to you.” Hearst has even par­tic­i­pated in five puppy-mill raids with po­lice.

On one raid, the en­raged owner of the house re­turned un­ex­pect­edly. It was worth the risk, but, she laughs, “I just kept think­ing, Isn’t there some law where you can shoot peo­ple if they’re on your prop­erty?” mai­son-de-mode.com

Amanda Hearst in the Feli­cia dress ($548) from her lux­ury la­bel Mai­son de Mode, which em­braces the “new econ­omy of change” with a com­mit­ment to sus­tain­ably and eth­i­cally sourced fash­ions.

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