// WEST COAST MEETS EAST END

Hamptons Magazine - - Contents -

Two ca­sual Cali brands have opened Hamptons out­posts, adapt­ing end­less sum­mer cloth­ing for the local cli­mate.

BOHO FOR ALL

Flow­ing, flower-em­broi­dered tu­nics and off-the-shoul­der dresses from So­cal-based la­bel Johnny Was may look like warm-weather wear, but as the com­pany’s CEO, Rob Trauber, likes to point out, boho can go any­where. “Our brand trans­lates. Some peo­ple like it all year or maybe just for cruise sea­son,” he says. A tem­po­rary Johnny Was branch opened in Southampton for the sum­mer, and a new store is com­ing to Colum­bus Av­enue in New York City this fall. “We know from our e-com­merce busi­ness that we have a very loyal cus­tomer there,” Trauber con­firms. Adapt­ing to north­east win­ters, the brand is adding em­broi­dered cash­mere sweaters, sweater coats, and fine-gauge knits for chilly

springs. 46 Jobs Lane, Ste. 1, Southampton, 631-353-3975; john­ny­was.com

KNIT FIT

Known for its se­duc­tively soft tees and dresses, LA brand Chaser opened an East Hamp­ton store in May. The East End—with its beaches and gor­geous sun­rises—sim­ply fit the la­bel’s vi­sion, says CEO Stephen Kayne. “We fell in love with it af­ter one visit,” he ex­plains. “We thought the com­mu­nity would be a nat­u­ral for our ele­gant leisure de­signs.” Up next: a men’s collection. “Con­sumers loved the fit and feel of our prod­ucts,” Kayne says, “and asked if we could do any­thing for the men in their lives.” 75 Main St., East Hamp­ton, 631-527-7272; chaser­brand.com

TWO CA­SUAL CALI BRANDS HAVE OPENED HAMPTONS OUT­POSTS, ADAPT­ING END­LESS-SUM­MER CLOTH­ING FOR THE LOCAL CLI­MATE. BY CRYS­TAL MARTIN

clock­wise from above: So­cal-based la­bel Johnny Was is beloved for its flow­ing, flower-em­broi­dered tu­nics like the Tanyah dress in Stargaz­ing, shown here with the brand’s Byzan­tine neck­lace; Johnny Was Har­leth ba­sic shirt in Ma­teo plaid; the Chaser bou­tique in Southampton; Avalon crew-neck T-shirt in cot­ton from Chaser’s new men’s line.

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