// WEST COAST MEETS EAST END
Two casual Cali brands have opened Hamptons outposts, adapting endless summer clothing for the local climate.
BOHO FOR ALL
Flowing, flower-embroidered tunics and off-the-shoulder dresses from Socal-based label Johnny Was may look like warm-weather wear, but as the company’s CEO, Rob Trauber, likes to point out, boho can go anywhere. “Our brand translates. Some people like it all year or maybe just for cruise season,” he says. A temporary Johnny Was branch opened in Southampton for the summer, and a new store is coming to Columbus Avenue in New York City this fall. “We know from our e-commerce business that we have a very loyal customer there,” Trauber confirms. Adapting to northeast winters, the brand is adding embroidered cashmere sweaters, sweater coats, and fine-gauge knits for chilly
springs. 46 Jobs Lane, Ste. 1, Southampton, 631-353-3975; johnnywas.com
Known for its seductively soft tees and dresses, LA brand Chaser opened an East Hampton store in May. The East End—with its beaches and gorgeous sunrises—simply fit the label’s vision, says CEO Stephen Kayne. “We fell in love with it after one visit,” he explains. “We thought the community would be a natural for our elegant leisure designs.” Up next: a men’s collection. “Consumers loved the fit and feel of our products,” Kayne says, “and asked if we could do anything for the men in their lives.” 75 Main St., East Hampton, 631-527-7272; chaserbrand.com
TWO CASUAL CALI BRANDS HAVE OPENED HAMPTONS OUTPOSTS, ADAPTING ENDLESS-SUMMER CLOTHING FOR THE LOCAL CLIMATE. BY CRYSTAL MARTIN
clockwise from above: Socal-based label Johnny Was is beloved for its flowing, flower-embroidered tunics like the Tanyah dress in Stargazing, shown here with the brand’s Byzantine necklace; Johnny Was Harleth basic shirt in Mateo plaid; the Chaser boutique in Southampton; Avalon crew-neck T-shirt in cotton from Chaser’s new men’s line.