Pinterest Launches E-Learning Platform: Pinterest Academy

Everyday thousands of people hop on Pinterest looking for inspiration on everything from new projects, to their personal style, to food recipes, and more.

That inspiration often leads them to their next purchase. Because of this, having a successful social media presence on Pinterest can make a big difference to the success of independent sellers.

So, selling on Pinterest sounds great, but where do you start? Whether you’re just starting out or you’ve been on Pinterest for years, the nuances of the algorithm can be quite the mystery. Failing to use that algorithm to your advantage can easily choke out a new business. Thankfully, you can get many of these questions answered with the newly launched Pinterest Academy.

Pinterest Academy is a free e-learning platform that teaches entrepreneurs how to better optimize their ad campaigns on the site to gain more followers and make a bigger impact. All you need to enroll in these free, asynchronous courses is a Pinterest Business Account.

Their course catalog includes classes like “Business Accounts & Business Access”, “Ads Manager”, and “API for Conversions.” These teach entrepreneurs everything from building your own ad campaign to trend optimization to Pinterest’s user attribution and measurement solutions. And if these sound too big don’t worry! Each class is broken down into bite sized pieces that will teach you each topic in manageable ways as well as walking you through the application of each new concept. After completing a set of ten courses with a passing grade of 80% or higher, you can even earn a digital badge to add to your Linkedin account or resume.

With Pinterest Academy you can learn terms and concepts that in a few short hours of coursework can optimize your Pinterest ad campaign models to help your business grow.