Pinterest Announces Partnership with Amazon to Bring THIRD-PARTY AD DEMAND TO THE PLATFORM

Pinterest has recently announced the opening of third-party ad demand on its platform via a strategic partnership with Amazon. This move aims to bring more brands and relevant products to Pinterest while offering advertisers enhanced performance metrics and a seamless buying experience for consumers.

With the integration of Amazon's demand-side platform (DSP), advertisers gain access to Pinterest's ad inventory, allowing them to target their campaigns based on user interests and behaviors. By leveraging this collaboration, Pinterest aims to create a more comprehensive and shoppable experience for its users.

The partnership between Pinterest and Amazon is set to roll out over multiple quarters, with plans to implement the integration later in 2023. This timeline ensures a carefully planned and executed process to provide users with an optimized and seamless advertising experience.

By expanding third-party ad demand and teaming up with Amazon, Pinterest aims to further its vision of making every Pin shoppable. The collaboration will enable brands and advertisers to connect with Pinterest's engaged audience, enhancing their marketing efforts and driving results.

The introduction of third-party ad demand on Pinterest, coupled with the partnership with Amazon, is a notable step in the platform's advertising capabilities. Advertisers can look forward to reaching a broader audience, while Pinterest users will have access to a wider range of brands and products, creating a more dynamic and rewarding experience for all parties involved.