Bronco intro

Ford’s much-anticipated Bronco will be introduced using Disney’s broadcast, cable, digital, and streaming properties in two days, the company said in a written statement. “Three custom

3-minute films will air on ABC, ESPN and National Geographic, in each network’s first commercial break in the 8:00 p.m. ET hour. All three films will be available on demand on Hulu the following day,” according to Ford. Oscar winning director and cinematographer Jimmy Chin is working with Disney CreativeWorks to co-create the network reveal stories.

In prepared remarks, Ford’s COO, Jim

Farley, said “Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s. As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.”