Hill without a London view: A $2.7 million ‘monstrosity’
LONDON — Advance publicity for the Marble Arch Mound — London’s newest visitor attraction — suggested that an Arcadian landscape would be created in the middle of the city, with spectacular views over Hyde Park.
A huge artificial hill, more than 80 feet high, would rise at one end of Oxford Street, London’s busiest shopping district. Costing about $2.7 million, design renderings suggested that it would be covered in lush trees and that visitors would be able climb to the top — and “feel a light breeze” against their skin.
The hill was part of a $200 million plan by Westminster Council to lure visitors back into the center of the city after the pandemic. In May, Time Out, London’s main listings magazine, described it as “visually arresting/bonkers.”
The reality has turned out to be somewhat different.
Since opening Monday, the mound has been mocked online as more of a folly than a dream — a pile of blocky scaffolding covered in patches of vegetation that look in danger of slipping off — and that it is not even high enough to look over the trees into Hyde Park.
“It’s a monstrosity,” said Carol Orr, a tourist from Glasgow, Scotland, visiting the mound Wednesday, who decided not to even attempt a climb.
“You can’t see anything up there,” said Robby Walsh, who had climbed to the top, only to get a view of a Hard Rock Cafe and nearby buildings.
“It was the worst 10 minutes of my life,” he said.
The complaints, including that it was a waste of taxpayers’ money, have been so strident that Westminster Council on Monday offered refunds to those who had booked tickets, which start at $6.25. “We are aware that elements of the Marble Arch Mound are not yet ready,” it said in a news release. “We are working hard to resolve this over the next few days.”
Winy Maas, a founding partner at MVRDV, the Dutch architecture firm behind the project that has previously won acclaim for work promoting green cities, said “it’s a big pity” that the hill did not appear finished.
The dream behind the project had been to create a space that would make people think about how the city could be made greener and used to combat climate change, but that message seemed to be lost this week.
Some of the problems were created by changes to the plan, Irene Start, an MVRDV spokesperson, said. The company had initially hoped to build the hill over the 19th-century Marble Arch, which is similar to the Arc de Triomphe in Paris.
But the firm had been told that covering the arch for six months would risk damaging it, so it had to redesign the hill, making it smaller and steeper. Having steeper walls made it harder to plant proper vegetation, she said.
On Wednesday, not everyone was critical.
Alison Nettleship, accompanied by her children, said she had heard the bad reviews but decided to visit anyway.
“We were prepared for a disaster,” she said, “so it was fun for a laugh.”