DISASTER RELIEF

As we note in “The Best of Western Horse Life” (page 52), a sense of community and willingness to lend a hand are at the heart of horse life. Throughout the year, countless horse owners faced distress, homelessness, and loss at the hands of devastating hurricanes and wildfires. Here are just a few ways the horse community came together to help.

• Twisted X committed $2 million in footwear to victims of Hurricane Harvey.

• At press time, Zoetis had donated more than $650,000 worth of animal health products between Hurricane Harvey and initial requests from Hurricane Irma, as well as product donations to customers impacted by the wildfires in the Western U.S. this fall.

• On September 1, Yeti donated all sales to Hurricane Harvey relief efforts.

• Touted as Wrangler Wrelief, on September 4 the denim and apparel company donated 100-percent of sales from its flagship stores to Hurricane Harvey efforts.

• Brooke USA pledged to match the United States Equestrian Federation’s $25,000 donation, for a total of $50,000 to help animals affected by Hurricane Harvey.

• Cinch and Lubrisyn teamed up to fund “Fire in the Heartland,” a documentary chronicling the stories of the wildfires in the south this spring. It drove donations for the Working Ranch Cowboys’ Association’s Foundation. Watch it at HorseandRider.com.