‘The first home offered as a piece of art’
Italian furnishings maker Giorgetti to outfit luxury mid-rise
Giovanni del Vecchio was on a whirlwind trip to the city, visiting Internum and launching the sales portion for Giorgetti Houston, a new mid-rise planned for the Upper Kirby District.
The CEO of the 118-year-old Italian luxury-home-furnishings maker visited potential buyers and the project’s Houston team.
The project’s 32 condos and penthouses, starting at 2,400 square feet, will cost $1.4 million to $3 million, about $500 per square foot, said Jacob Sudhoff, of the Sudhoff Companies real estate consulting firm.
Stolz Partners, the project’s builder, won’t break ground until next summer. But the idea for this unusual collaboration — a seven-story building with Giorgetti branding inside and out — was hatched some time ago, when Jerry Hooker, a principal at Mirador Group, and Sudhoff were in Italy and saw Giorgetti furniture up close.
They had already purchased an armchair from the company’s iconic Progetti collection. When Hooker saw its Origami sideboard, he fell in love.
Its overlapping doors intrigued the architect/interior designer: Wouldn’t it be a beautiful exterior for a building or a home?
Back in Houston, Hooker and Sudhoff visited Internum, a contemporary-modern furniture store that carries Giorgetti’s products and will serve as the project’s sales office. He wondered again — out loud this time — if Giorgetti executives would consider being part of a project that brings their entire aesthetic to every detail: flooring, cabinets, lighting, closet details and even their color palette.