Brier’s clients benefit from her experience, market knowledge
The most common question Sharon Brier is asked is “How is the market?”
“This is a tricky question because it encompasses the location, size, condition and price of a home. I believe there is always a buyer for every home, you just have to find the right one,” said Brier, a Realtor with Greenwood King Properties.
Also, in today’s market, people also ask Brier if there are any bargains available. Again, it is on a case-by-case basis and includes location, size and condition.
“A home in great condition with excellent curb appeal, including landscaping and updated in colors, flooring and surfaces, will usually sell promptly and for a premium price. Sellers have to remember that most homes are sold by emotional appeal and very few are business decisions. Once I sold a home that the buyer admitted was too small for her and her husband but she loved the charm of the decor and felt so at home. She said the photographs on the brochure kept telling her ‘buy me’ and so she did,” Brier said.
With the cultural diversity in Houston, buyers have a variety of tastes. Some are more influenced by the low maintenance of tile or marble floors and do not like a lot of trees.
Brier often travels overseas and visits real estate companies to see how business is transacted to better understand what European or Asian buyers will expect when they come to the U.S.
“More than ever, buyers are buying some of the owner’s furniture. Overseas buyers or those moving into larger homes, if they like what that see, prefer to buy it, which saves them time in redecorating, which many sellers appreciate,” Brier said.
The biggest misconception about using a real estate agent is that the buyer thinks the agent’s main job is to find the house. But that is not the case. Many websites list homes for buyers to find homes, however it is the agent’s responsibility to get the clients to see the home, do the competitive market analysis and history of the home, negotiate the deal, hold the deal together with all the moving parts, and keep the buyer from losing their earnest money.
Brier has been in real estate since 1980 and has experienced the ups and downs of the market many times. She is adept at handling just about any situation and easily finds solutions to solving unexpected problems. She also can find the right house for buyers, and show them as many as they want to see.