Houston Chronicle Sunday

A higher perch

Tracking company adding space in move to a higher perch in Greenway Plaza

- By Katherine Feser katherine.feser@chron.com twitter.com/kfeser

FlightAwar­e will move to bigger space with panoramic views of the city.

FlightAwar­e, a global flight tracking data company, will double the size of its headquarte­rs and gain a modern space with panoramic views of Houston when it relocates to a full floor near the top of Eleven Greenway Plaza in November.

The privately held company has leased all 24,500 square feet on the 29th floor. The new office, designed by Gensler, will have open work areas and a glass-walled area showcasing the FlightFeed­er factory, where small orange devices that connect with antennas to pick up airplane signals for about 250 miles, will be assembled, tested and packaged.

The FlightFeed­ers are located at 12,000 ground stations in 155 countries.

“All of these ground stations are picking up signals from around the world and transmitti­ng them to us,” said Daniel Baker, founder and CEO of FlightAwar­e. “For visitors, it will be a concrete understand­ing of what we do.”

FlightAwar­e recently partnered with Aireon on similar flight tracking on satellites from space that will expand coverage over the ocean.

The company started in 2005, providing free flight tracking services for private and commercial air traffic. Baker came up with the technology, after contacting the Federal Aviation Administra­tion, to create a way for his friends and family to know where he was flying and when he would land so they could pick him up at the airport.

The company now offers analytical tools, real-time data, historical reports and data analysis to help small plane operators and commercial airlines with things such as optimizing flight plans and fuel efficiency.

“We’ve got 10,000 customers ranging from a company that owns a single jet to United Airlines and everybody in between, all over the world,” Baker said.

FlightAwar­e occupies 12,000 square feet and employs about 60 people at Eight Greenway Plaza. The new office will enable the company to expand to 120 employees by 2020, Baker said. The company has 71 employees, including other offices in New York and Singapore.

Bringing in as much light as possible was key in the new design, and no employee will be more than two desks away from a window, Baker said. A kitchen situated along the windows, with seating for 40, will offer a landing spot for daily lunches brought in after employees vote on restaurant­s using the company’s LunchAware program.

“The food just shows up, with everybody together in this huge kitchen,” Baker said.

Neil Tofsky, chief executive officer , and Kevin Tofsky, vice president of Senterra Real Estate Group, represente­d FlightAwar­e in the lease. J.P. Hutcheson with Parkway represente­d the landlord.

Senterra Real Estate Group will manage the constructi­on, which is being done by Endurance Builders.

The office was the highest available space in the Greenway Plaza area, Tofsky said. It’s one of three 31-story buildings in Greenway Plaza and rises much higher than recently constructe­d buildings along Richmond.

“Getting a high view worked in their overall business plan,” Neil Tofsky said. “It’s pretty panoramic when you get this high up.”

 ?? FlightAwar­e ?? Houston-based FlightAwar­e will expand its headquarte­rs when it moves from Eight Greenway Plaza to Eleven Greenway Plaza.
FlightAwar­e Houston-based FlightAwar­e will expand its headquarte­rs when it moves from Eight Greenway Plaza to Eleven Greenway Plaza.
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Baker

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