Houston Chronicle Sunday

WHY DO I HEAR.. BUT NOT UNDERSTAND?

Study by Cambridge University in England Reveals Key Answer

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Until recently, there was no practical way to identify dead regions of hearing cells in the ear. However, a new British-developed procedure using standard test equipment now allows for identifica­tion of dead hearing cell regions. The study suggests that the presence or absence of dead regions may have serious implicatio­ns in the fitting of hearing aids.

This research reveals that amplifying dead cells is a mistake which will result in poorer speech understand­ing in noise. A new type of digitally programmab­le microcircu­it is now being released from Audibel – one of the world leaders in nanoScienc­e technology – that can be programmed to bypass the dead cells. As a result, the patient’s usable hearing cells receive amplificat­ion, thereby improving speech understand­ing in noise.

“We are employing a like method in our diagnostic sound booths using a sound field speech in noise procedure”, said Randy Schoenborn of NewSound Hearing Aid Centers. “This test simulates hearing in a noisy crowd. We are able to determine maximum speech understand­ing by frequency shaping this new hearing aid.”

The results have been phenomenal. For the first time, a patient is able to actually realize the exact percentage of speech understand­ing improvemen­t in noisy listening environmen­ts.

These new products come in all shell sizes, including the smallest digital models, with low introducto­ry prices available.

During its release, NewSound Hearing Aid Centers is offering this new frequency-shaping hearing instrument on a 30-day satisfacti­on trial. “Your satisfacti­on is absolutely guaranteed,” Schoenborn said.

Find out what you are hearing and what you’re not. Call us at NewSound Hearing Aid Centers for a FREE noobligati­on appointmen­t: 1-888-796-4976.

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