Houston Chronicle Sunday

Follow suggestion­s for safe, secure holiday season

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The Thanksgivi­ng weekend is the traditiona­l kick-off to the holiday shopping season, starting with Black Friday. This busy holiday shopping weekend also includes Small Business Saturday and concludes with online shopping on Cyber Monday. Giving Tuesday begins the next day. The Better Business Bureau of Greater Houston and South Texas is offering these tips to shoppers and donors to ensure consumers remain safe during the holiday season:

• Research: Read product reviews, check BBBHouston.org for Business Profiles, look at the sales flyers and ads, compare prices, read customer complaints and reviews, and look for early promotions and “flash sales.” Black Friday is known for “door-busting” sales, but sometimes quantities are limited or there are other restrictio­ns. Before you wait in line for hours or brave the boisterous crowds, be sure you knowwhat’s really being offered. Shop around since not all of the best sales or the best prices are in the big-box stores. Thousands of small and independen­t businesses are participat­ing in Small Business Saturday, too.

• Return policies: Inquire about the store’s return policy before purchasing. Also, be sure to pass along any informatio­n about returns, exchanges, repairs and warranties to the person who will use the item. Always ask for a gift receipt.

• Online shopping: Cyber Monday is one of the biggest online shopping days, but be cautious. With all the promotiona­l emails received during the holidays, scammers will be prevalent. It’s best not to click on links from senders you don’t recognize. When shopping online, look for a small lock icon and an extra s in the URL (https — the extra “s” is for secure). Watch out for lookalike websites that mimic famous brands. Use a credit card for online shopping, as it has more fraud protection than a debit card. Make sure your antivirus software is up to date and avoid clicking on links in unsolicite­d email and social media messages.

• Mobile security: With so many shoppers using their mobile devices to research and make purchases, it’s important to have a secure device. Be sure you’re using the recently updated version of apps and operating system on the phone. Public WiFi is vulnerable to thieves and fraudsters looking to steal your info. When in stores or restaurant­s, avoid using banking or other apps that access sensitive personal informatio­n.

• Look out for scams: If a deal sounds too good to be true, it probably is. Watch out for holiday-related cons that require you to link to awebsite and share personal informatio­n. Scammers take advantage of bargain hunters, seasonal job seekers, and parents looking for the hot newtoy or latest gadget. A popular holiday scam comes in an email claiming to be from a package delivery service. If you suspect a scam, check out BBBHouston.org/scamtracke­r.

• Charity disclosure: In preparatio­n for Giving Tuesday and throughout the giving season, check out BBBHouston.org to find BBB Accredited Charities that have fully disclosed informatio­n to BBB. Although participat­ion is voluntary, youmay want to be cautious of charities that don’t disclose the requested informatio­n. Also, be on the lookout for name similariti­es. Dubious charities often pick a name that sounds like a more famous charity. Before you give, be sure you have the exact name of the charity you want to support.

The Better Business Bureau is an unbiased nonprofit organizati­on that sets and upholds high standards for fair and honest business behavior. Every year, more than 87 million consumers rely on BBB Business Reviews and BBBWise Giving Reports to help them find trustworth­y businesses and charities across North America. For informatio­n or to check the reliabilit­y of a company and find trustworth­y businesses, visitwww.bbbhouston.org, which includes our BBB Accredited Business Directory, or call 713-868-9500. Leah Napoliello is senior director of Investigat­ive Services with the Better Business Bureau ofGreater Houston and South Texas. Send questions regarding homeowner issues to Leah Napoliello, Better Business Bureau, 1333West Loop South, Suite 1200, Houston, TX 77027, or e-mail her at lnapoliell­o@bbbhou.org. Include mailing address and phone number on letters and emails.

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LEAH NAPOLIELLO

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