Houston Chronicle Sunday

Set a good budget every holiday season

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With careful planning, consumers can make the most of their holidays without straining their budgets.

Whether planning holiday decoration­s for the home or shopping for loved ones, the Better Business Bureau of Greater Houston and South Texas is encouragin­g consumers to be “calculated gift givers” and “calculated shoppers” this holiday season. Follow these five tips to help you be more calculated in your holiday planning:

• Become an expert on big- ticket items

If you are considerin­g a high-dollar purchase for a loved one, it’s important to become an “expert” on the item. This will allow you to make the best decision regarding cost and quality of the product. Maybe one product is made with higher quality materials, or maybe it offers an extra warranty. Whatever the case, you can make the best decision by doing thorough research into the product and its different models. It’s also important to shop with businesses that embody integrity; check out BBBHouston.org to find businesses you can trust. Read any complaints and customer reviews provided on a business before you buy.

• Give gifts that provide a return

A calculated gift giver understand­s that gifts should provide a return. In some cases, this return is just the enjoyment of the recipient, but it could be a financial return. Perhaps you can give gifts that help friends and family make money through a side job or hobby. Examples include tools and equipment along with guides, books and other resources. You could also provide younger family members with financial gifts, such as a contributi­on to a college fund.

• Use reward points and online shopping

Look for unique opportunit­ies to save on items. This means regularly checking online for sales and deals and making the most of any rewards points you have accrued. Rewards points, in particular, are a great way to fund gifts, as they aren’t really “costing” you. Read the fine print and make sure such gifts are transferab­le and, if needed, returnable.

• Start early

The earlier you start your holiday planning, the better. When consumers are short on time, they have less flexibilit­y and can’t shop around as much. Look for deals early in the year, and don’t be afraid to buy gifts far in advance and store them somewhere at home until the holiday season approaches. Just be sure to ask if gifts purchased ahead can be returned if they don’t work for the recipient.

• Create a holiday budget

You don’t want to let your holiday spending get away from you, so it’s important to develop a plan and a firm budget. Calculate how much you should be spending on gifts this year, and don’t forget to include food, travel, and other expenses in your holiday budget.

The Better Business Bureau is an unbiased nonprofit organizati­on that sets and upholds high standards for fair and honest business behavior. Visit www.bbbhouston.org or call 713-868-9500. Leah Napoliello is senior director of Investigat­ive Services with the BBB of Greater Houston and South Texas. Send questions to Leah Napoliello, Better Business Bureau, 1333 West Loop South, Suite 1200, Houston, TX 77027, or e-mail lnapoliell­o@bbbhou.org. Include your mailing address and phone number.

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LEAH NAPOLIELLO

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