Houston Chronicle Sunday

Why Do I Hear... But Not Understand?

Study by Cambridge University in England Reveals Key Answer

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Until recently, there was no practical way to identify dead regions of hearing cells in the ear. However. a new British-developed procedure using standard test equipment now allows for identifica­tion of dead hearing cell regions. The study suggests that the presence or absence of dead regions may have serious implicatio­ns in the fitting of hearing aids. This research reveals that amplifying dead cells Is a mistake which will result in poorer speech understand­ing hi noise. A new type Of digitally programmab­le microcircu­it is now being released from Audibel - one of the world leaders in nanoScienc­e technology - that can be programmed to bypass the dead cells. As a result, the patients usable hearing cells receive amplificat­ion, thereby improving speech understand­ing in noise. We are employing a like method in our diagnostic sound booths using a sound field speech In noise procedures, said Chris Bisel Of Bisel Hearing Ald Center. This test simulates hearing in a noisy crowd. We are able to determine maximum speech understand­ing by frequency shaping this new hearing am: The results have been phenomenal. For the first time, a Patient is awe to actually realize the exact percentage of speech understand­ing improvemen­t in noisy listening environmen­ts. These new products come in all shell sizes. including the smallest digital models, with low introducto­ry micas available. During its release. Bisel Hearing Aid Center Is offering this new frequency-shaping hearing instrument on a 30-day satisfacti­on trial. "Your satisfacti­on is absolutely guaranteed: Bisel said. Find Out what you are hearing and what you're not Call Bisel Hearing Aid Centers for a compliment­ary hearing consultati­on: 7134918895

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