Houston Chronicle Sunday

Realtor uses multifacet­ed approach with clients

- By Valerie Sweeten FREELANCE WRITER

Realtor Tricia David with Bernstein Realty, who will be celebratin­g her 11-year anniversar­y in January 2021 with the company and in her career in real estate, chose this career for a variety of reasons, including meeting new people and getting them what they want when it comes to their real estate plans.

David, whose primary focus is Fort Bend County where she has resided in Richmond for 12 years, has also assisted buyers and sellers all over the greater Houston area.

“Fort Bend County is vastly growing and changing. There are many newer communitie­s and businesses. It’s exciting to be a part of that growth,” said David, who grew up in Baytown.

As a tech-savvy real estate profession­al, David possesses the important skills and understand­ing of the innovative ways to purchase and sell a home to offer personaliz­ed services to her clients. She is certified in social media marketing with an emphasis on video marketing, and provides personaliz­ed buyer showings via video conferenci­ng applicatio­ns, as well as virtual open houses and tours.

Before going to work in real estate, David worked in sales and marketing in the national advertisin­g industry.

“Making the change was very natural for me. My marketing and sales skills were a perfect match for this career,” she said.

And home sales have been exceptiona­l in her area.

“This fall has been great for sales,” said David. “Most listed homes have received multiple offers and do not stay active on the market for long. Traditiona­lly, home sales tend to slow down during the holiday season.”

She was recognized for her dedication with the Bernstein Realty’s Rising Star Award 2011 and Top Leasing Agent in 2011. David’s certificat­ions include being a Seller Representa­tive Specialist, Pricing Strategy Advisor, Certified Strategic Marketing Specialist­s, and Social Media Pro.

Her approach when working with clients is personaliz­ed attention with an emphasis on communicat­ion.

“I am a great negotiator and effective communicat­or, which are key to successful­ly working through transactio­ns involving multiple parties,” she said.

When not spending time with her husband, Jonathan, and their sons, David enjoys being with her family and friends and volunteeri­ng at son’s school. She is a member of the Houston Associatio­n of Realtors, Texas Associatio­n of Realtors, and National Associatio­n of Realtors.

 ?? Courtesy of Bernstein Realty ?? Tricia David
Courtesy of Bernstein Realty Tricia David

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