Houston Chronicle Sunday

Research is crucial to an effective job search

- Kimberly Thompson, M.Ed., is a National Board-Certified Counselor and Career Coach. Send questions to kim@careerresc­ue.com or visit her blog at chron.com/jobs.

Q: I wanted to get your advice about researchin­g employers. Last year was a good one for me but my employer wants everyone to return to the office, and I want a flexible schedule. I have started to search and discovered numerous jobs available closer to my home. How important is it to spend time gathering informatio­n about an employer without an interview? I am trying to make my job search more effective without spending unnecessar­y time.

A: A couple of years ago, working from home was often considered a perk rather than a permanent shift in the workplace. Most employers are aware that employees find remote work beneficial to them. To help retain talent, employers appear more willing to have conversati­ons around a flexible work schedule.

If you like your job, it could be worthy of a discussion before leaving.

Your research question is an area that job candidates often set aside without spending too much time until an employer shows interest. The challenge with that approach is that you may not like the work culture or match the leadership values.

Your career is one of your most significan­t investment­s in life and learning how to manage it will pay off in the long run. Knowing what you are looking for in a new employer is part of an effective job search and is your map to a fulfilling career.

As a job candidate, you may have more opportunit­ies now than in the past. However, from a career strategy point of view — an abundance of jobs does not always equal a good career decision. Job-Hunt and partner site FlexJobs conducted a recent survey of more than 2,200 people aimed at job seeker’s perspectiv­es in the fast-changing jobs landscape. The report found that 69% of respondent­s believe that looking at photos or videos of a workplace or team is not that important when evaluating a job.

More than half of the respondent­s did not look at the work culture of an employer when considerin­g working there. This type of belief is a mistake that could be avoided by taking time to conduct research. Accepting a position only to leave it a few months later is not a good career plan.

Researchin­g employers before an interview is beneficial to you in several ways. It adds to your confidence in knowing their products and the company’s mission and gives you talking points when building rapport with decision-makers.

But one of the greatest benefits of research is determinin­g if the business culture matches your interests. When you consider moving to a new job, there is more to your decision than the technical aspects of performing the job.

Working with an approachab­le team combined with a good working atmosphere adds immeasurab­le satisfacti­on.

The time spent researchin­g is always a good plan and will help you prevent mistakes instead of making one that could cost you.

 ?? ?? Kimberly Thompson
Kimberly Thompson

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