Houston Chronicle

Women leaders share their stories at Houston Hispanic Chamber event

- By Ileana Najarro

More than 600 women of all ages, races and industries, and a few men, packed the hallways Friday at the third and largest Women’s Leadership Conference and Business Expo presented by the Houston Hispanic Chamber of Commerce.

Leaders in the fields of banking, health care, engineerin­g, media, education and more offered up advice on how women can succeed in their careers, seek financing for their own businesses, and generally how to self-brand themselves and their work.

“Times have changed. There’s more potential for women looking to get ahead,” said Hilda Almazan, a full-time volunteer at the YES Prep Gulfton charter school.

Almazan, 43, came to this year’s gathering at the Royal Sonesta Hotel near the Galleria to take notes she could share with the working mothers she knows who were unable to attend.

Laura Murillo, president and CEO of the Hispanic Chamber, said she came up with the idea for the conference three years ago after traveling the world as a representa­tive of Houston on trade missions. On these travels, she said, she would often be one of only a handful of women invited.

“The bottom line is that there is room for women at the table,” Murillo said.

According to the chamber, women-owned businesses in the Houston area account for more

than 30 percent of all local businesses and generate over $40 billion in annual revenue year over year.

Friday’s conference drew in many of these local leading women, including panelists Gay Nord, president of Baylor St. Luke’s Medical Center; Sandy Asch, author and principal at Alliance for Organizati­onal Excellence; Gina Luna, former chairman of JPMorgan Chase’s Houston operations; and Kelly Showalter, research manager at Shell Internatio­nal Exploratio­n and Production.

Panel topics included using LinkedIn in for networking, the pros and cons of seeking out executive coaching, the multiple services available at credit unions, the importance of work-life balance, especially for new moms seeking to ascend within their profession­s, and the general need for resilience in the face of adversity.

“Avoid getting trapped in the nonsense of every day,” Asch said. “Keep your focus and ask yourself, ‘Who am I committed to being today?’”

For Beatrice Esparza, 63, who works in shipping and receiving at Electronic Assembly Services, the event felt motivating. While her boss had been at the last two conference­s, this was Esparza’s first time.

“I see why she wants to come to this,” she said.

A big takeaway for her personally was panelists’ talk on the importance of engaging in social media as the business world, and society overall, are becoming increasing­ly reliant on technology.

Hilda Almazan’s 14-yearold daughter, Mariel, one of the youngest attendees, said she was impressed and inspired by the number of profession­al working women around her.

Though at first Mariel, who wants to work as an engineer in the fields of animation, film and design, felt slightly intimidate­d at the idea of attending a business-focused event, she pulled out her safety net: a deck of playing cards.

“I don’t have a business card,” she said, “but I can impress people with my magic tricks.”

She proceeded to perform a few sleights of hand on an empty table, drawing a crowd of curious onlookers who introduced themselves, and their businesses.

 ?? Dave Rossman ?? Marissa Burres and Francis Perdomo browse for informatio­n Friday at the Hispanic Chamber of Commerce’s annual Women’s Leadership Conference and Business Expo.
Dave Rossman Marissa Burres and Francis Perdomo browse for informatio­n Friday at the Hispanic Chamber of Commerce’s annual Women’s Leadership Conference and Business Expo.

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