This stock is go­ing places

Houston Chronicle - - BUSINESS -

The stock price of the Price­line Group (Nas­daq: PCLN) re­cently topped $1,900, but don’t let that scare you. The stock has surged some twen­ty­fold over the past decade, but it’s likely to keep grow­ing.

Price­line has be­come the leader in the on­line travel in­dus­try through its com­bi­na­tion of pric­ing power and global cov­er­age. Of­fer­ing ho­tels, rental cars, air­line tick­ets and more, Price­line aims to be a one-stop shop for all of its users’ travel needs.

It has made smart ac­qui­si­tions, with its 2005 pur­chase of Book­ing.com hav­ing been a pre­scient move that in­creased the in­ter­na­tional scope of its ho­tel net­work. The on­line leader has also done a good job of fight­ing against the rise of new up-and-com­ing travel op­tions such as Airbnb, list­ing pri­vate home rentals and sim­i­lar prop­er­ties along­side tra­di­tional ho­tel op­tions.

Price­line’s brands in­clude Kayak, Agoda, OpenTable and Ren­tal­cars. com. (The Mot­ley Fool owns shares of and has rec­om­mended Price­line.)

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