This stock is going places

The stock price of the Priceline Group (Nasdaq: PCLN) recently topped $1,900, but don’t let that scare you. The stock has surged some twentyfold over the past decade, but it’s likely to keep growing.

Priceline has become the leader in the online travel industry through its combination of pricing power and global coverage. Offering hotels, rental cars, airline tickets and more, Priceline aims to be a one-stop shop for all of its users’ travel needs.

It has made smart acquisitions, with its 2005 purchase of Booking.com having been a prescient move that increased the international scope of its hotel network. The online leader has also done a good job of fighting against the rise of new up-and-coming travel options such as Airbnb, listing private home rentals and similar properties alongside traditional hotel options.

Priceline’s brands include Kayak, Agoda, OpenTable and Rentalcars. com. (The Motley Fool owns shares of and has recommended Priceline.)