CHINA AND HOLLYWOOD
As country reins in financing, the movie industry looks for funds closer to home
In January, Paramount Pictures looked like it had scored a coup. Beijing-based HuahuaMedia had agreed to invest $1 billion in the studio’s movies, another sign that China would be Hollywood’s main foreign benefactor for the foreseeable future.
Not now. Paramount this month said the co-financing arrangement, which would have covered 25 percent of its film slate, had been scrapped because of the Chinese government’s clampdown on foreign investment in entertainment and other industries.
The action was not only a blow to Paramount, but also emblematic of a broader pullback of foreign money from Hollywood, by China in particular. The world’s second-largest film market has been a key source of box office revenue, and it’s played an important role in helping studios offset the rising costs of makingmovies. In recent years, foreign investors from China and other countries have financed as much as 35 percent of film budgets, according to industry financing sources.
Other casualties of China’s tightening restrictions on foreign investment include Chinese conglomerate Recon Holding, which scrapped its bid to acquire a majority stake in Millennium Films for $100 million; and Dalian Wanda Group, which canceled its $1 billion acquisition of Dick Clark Productions. Wanda also abandoned plans to integrate Burbank-based Legendary Entertainment into its publicly traded film company.
In the past year, there has been a significant reduction of Chinese money invested in U.S. films and television. In 2016, Chinese investment in the U.S. entertainment industry hit $4.78 billion. This year, investments have been $489 million as of Sept. 30, according to the research firm RhodiumGroup. Beijing has tightened control on money leaving the country, fearing that the outflowof capital could weaken its economy.
“For now, everybody’s laying low,” said Los Angeles movie producer Scott Einbinder, whose company Cristal Pictures is backed by Hong Kong’s East Light Media. “There’s still definitely business being done, but it’s been constrained quite a bit.”
China’s retreat fits a recurring pattern of foreign investors who come to Hollywood with big ambitions, only to stumble. French conglomerate Vivendi in 2000 took control of Universal Studios through its acquisition of Seagram, but sold most of its entertainment assets to General Electric in 2004 after amassing huge debts. India’s Reliance Entertainment backed a relaunch of DreamWorks in 2008, an investment that proved costly. And Japan’s Sony Corp. has long struggled to get its film andTV division to work hand-in-hand with its electronics business.
With China taking a step back, there’s no clear foreign player stepping in to fill the gap. The industry has turned to other sources closer to home for money. Paramount, for example, signed co-financing deals with David Ellison’s Skydance Media, based in Santa Monica, Calif., and with toymaker Hasbro, based in a Pawtucket, R.I.
From where we’re sitting, foreign financing seems to be fairly quiet,” said Guillaume de Chalendar, global head of media and entertainment for Bank Leumi, the U.S. division of Israel’s Leumi Group. “There are a lot of stories of Chinese investment getting canceled, and there’s not an obvious source source of capital to replace that.”
Not that there is a shortage of capital for the film and TV business. Technology companies, including Netflix, Amazon and Apple, are spending billions on movies and TV shows for their own streaming services. While that’s a boon for filmmakers who want to get their projects funded, it’s another threat to legacy studios.
Netflix, for example, is expected to spend $8 billion on content next year, including licensed material and originals, up from $6 billion in 2017. The Los Gatos company is buying global rights to movies, leaving fewer opportunities for foreign distributors that finance movies by purchasing distribution rights. Apple has touted plans to invest $1 billion in original TV shows and films over the next year.
“The digital footprint is worldwide,” said Schuyler Moore, a partner at Greenberg Glusker who specializes in cross-border entertainment deals. “They are replacing foreign capital by squeezing the foreign distributors.”
Plenty of foreign money still flows through Hollywood. Sovereign wealth funds have long been interested in film investment, particularly
studio film libraries that generate reliable revenues. For example, Qatar Investment Authority bought Miramax in 2010 with Colony Capital, and later sold the former independentfilm powerhouse to Qatari broadcaster BeINMedia. Wealth funds, including Singapore’s state-backed Temasek andGIC, recently invested in talent agencies CAAandWMEIMG, respectively.
Those funds are selective and cautious in their investments. “It’s an industry where you have to know what you’re doing to make money in it,” said Michael Maduell, president of the Sovereign Wealth Fund Institute, a research firm. “They (sovereign wealth funds) are getting an inside look at what’s working and not working.”
Billionaires from other industries remain a major source of capital.
“High-net-worth individuals tend to play a bigger role now,” de Chalendar said. “We’re seeing films made because a particular high-net-worth individual wants a particular project to be made.”
Those wealthy individuals, however, have had mixed results. FedEx founder Fred Smith backs Alcon Entertainment, which produced hits including “The Blind Side” for Warner Bros., but most recently made a huge bet on the pricey disappointment “Blade Runner 2049.”
Gulf States Toyota owner Dan Friedkin in 2014 launched production company Imperative Entertainment, which has become embroiled in the sexual abuse scandal surrounding actor Kevin Spacey, the former star of its movie “All the Money in the World.”
Hollywood has a long track record of attracting colorful and controversial investors.
RedGranite Pictures, co-founded by Riza Aziz, the stepson of Malaysian Prime Minister Najib Razak, was swept up in a U.S. federal corruption investigation for more than a year. Prosecutors seized rights to films including “TheWolf of Wall Street,” alleging they were financed with money embezzled by Malaysian government officials. RedGranite settled with the U.S. government in September. Aziz has said he had no knowledge of receiving ill-gotten money.
Alwaleed bin Talal, who helped bail out Walt Disney Co.’s Euro Disney theme park in the 1990s and invested in 21st Century Fox, was arrested Nov. 4 in an apparent power consolidation by CrownPrince Mohammed bin Salman. He has sold his holdings in Fox, according Bloomberg data.
As for China, many experts predict that investors will return once the government eases restrictions on banks that fund the overseas transactions.
“While Chinese money is indeed restricted and has been for the last year, it doesn’t mean the spigot has stopped,” said John Burke, an attorney at AkinGumpwho handles film financing deals. “Studios have to worry about who their next partners are going to be, but it’s not like, ‘Oh my God, where do I finance my next film?’ They have capital. The question is, what’s going to be the next wave? We haven’t seen it yet.”