Houston Chronicle

Fine-tune ad blocker so you’re not shut out

- helpline@chron.com blog.chron.com/helpline

Q: When I visit some websites I get a notice that I have to disable my ad blocker before I can view the page. Is there a way around this?

A: Websites make their money from the revenue generated by advertisem­ents. These websites have a vested interest in making sure that their advertisem­ents are viewed by as many people as possible and have developed technology that cannot only detect ad blockers, but can stop visitors from viewing the site when ad blockers are running.

I don’t fault the owners of these sites for doing this. This is how they make their money and pay their staff their hosting fees.

The good news is that you can selectivel­y disable your ad blocker so that it doesn’t run on the sites that block the blockers. Consult the support documents for your ad blocker to learn how to fine-tune it.

There are many websites I read daily that aggressive­ly prevent ad blockers, and I have learned to cope with it because the content I want to see is worth the intrusion of advertiser­s.

It is also worth noting that many of the larger informatio­n websites offer subscripti­on services, which usually have far fewer advertisem­ents. Some even offer a completely ad-free experience. If it’s a site you like and that benefits you, it may well be worth the cost of a subscripti­on.

Surfing the web is a constantly changing endeavor. The advertiser­s get smarter and smarter as technology to block them becomes more sophistica­ted. You have to be willing to adjust and compromise.

Q: What’s the best web browser to install on my PC?

A: All browsers have their pros and cons. My default browser is Google Chrome, but I also keep Internet Explorer and Firefox installed on my Windows computers and Firefox and Safari on my Macs.

I have encountere­d situations where it’s good to have a backup.

There’s no harm in keeping multiple browsers installed on the same computer, and since they’re free, there’s also no cost. I recommend trying them all and seeing which one is the best fit for you.

 ??  ?? JAY LEE
JAY LEE

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