Amazon event has porch pirates on the prowl
Amazon’s Prime Day gives an opportunity for shoppers to flex their deal-spotting muscles ahead of Black Friday — and their own chance to warm up for thieves.
Although the weeks between Thanksgiving and Christmas see far more parcel deliveries-and therefore, more brazen from-thestoop thefts, Prime Day’s limited 48-hour window creates a concentrated opening for “porch pirates” to make their move, said Brody Buhler, managing director of Accenture’s post and parcel industry group.
It’s hard to pin down exactly how many cardboard boxes are pilfered from plain sight around the invented summer buying spree, since customers can report thefts to one of three sources-the local Police Department, the retailer or the mail carrier-and those reports aren’t tallied centrally.
But according to research from video-doorbell company Ring, 19 percent of U.S. households had a package stolen at some point in 2017 with an average value of $140 per package.
Nextdoor, a social-networking app for neighborhoods, says user comments about package theft spiked 85 percent between July 18 and 20 last year, the main delivery period for Prime Day packages.
“Criminals know about Prime Day — everyone has access to the internet these days,” said James Crecco, a police captain in Jersey City, N.J.
The Police Department in Jersey City partnered with Amazon in December to run a sting operation and track down package thieves after hearing from a swelling number of victims.
Within just seven minutes of placing the first package, officers made an arrest and ultimately caught 23 robbers over an 11-day period.
The department has been thinking about implementing a similar plan in the days following Prime Day, though Crecco said it was waiting to see if Amazon would partner again before renewing the program.
Of course, on-the-porch delivery isn’t new, with Montgomery Ward launching its dry goods mailorder business while Ulysses S. Grant was president and Sears, Roebuck and Co.’s iconic catalog serving as America’s consumer bible for a century. But the proliferation of e-commerce brought delivery of goods-and chances to pilfer them-to a whole new level.
E-commerce accounted for more than 10 percent of all retail and food service sales in the first quarter, up from about 3 percent in 1999, according to the Commerce Department.
Orders come in all year long, especially as grocery delivery expands, but they’re concentrated around big shopping events.
During last year’s Prime Day, members bought more than 100 million products. Amazon has expanded this year’s extravaganza to 48 hours from 36 last year, with Coresight Research forecasting Amazon raking in $5.8 billion globally in sales, up from an estimated $3.9 billion in 2018.
And that’s just the orders placed on Amazon itself. With rivals from Target Corp. to one-time mail-order king Sears leaning into the event, logistics providers will be extra busy in the coming days.
The growth of porch burglaries has led a number of states, including California, South Carolina, Michigan and New Jersey, to propose bills for stricter penalties for package thieves.
In Texas, the problem became so prevalent that state representatives formed a mail theft task force in 2017 and since have passed legislation that makes certain degrees of package theft a felony.
When packages do go missing, most major mail carriers agree to be liable for about $100, leaving the retailer to refund the remaining dollar amount or send a new item.
Accenture finds that 70 percent of consumers won’t return to an online store after a bad delivery experience, which has retailers putting more pressure on logistics companies to give customers what they want, including tracking and delivery flexibility to ensure their wares arrive unscathed.
Theft’s a pervasive problem, and retailers have tried a variety of deterrents but still are looking for the perfect solution.
For instance, to attract grocery customers, Walmart Inc. is experimenting with staffers, sporting wearable cameras, arriving in company-owned cars to unpack food in customers’ kitchens.
Others are trying to leave deliveries in shoppers’ garages or the trunks of their cars.
But with each new test, questions linger about privacy and efficiency, plus one-off issues like escaping pets or malfunctioning apps that deny the employee entry.
Amazon itself offers Amazon Lockers, keyless entry and clickand-collect “counters” to give buyers more ways to control how they receive their orders.
Amazon Logistics also gives Prime members the opportunity to track the arrival of their packages in real time and to receive a photo of where the box was dropped, the company said.
Rising fear about package theft has helped usher in a new industry altogether: porch security.
Brad Ruffkess, a former CocaCola Co. employee, installed security cameras at his Atlanta home and watched two boxes get stolen off of his doorstep within weeks of each other in 2017. Frustrated by the limited protection options available, Ruffkess founded BoxLock Inc., a WiFi-connected lock that lets delivery drivers place packages in secure parcel boxes outside users’ homes.
BoxLock launched on Prime Day last year and sold out within hours of being posted to the Amazon website, he said.
Other innovations that seek to keep porch pirates from their loot include secure parcel mailboxes, in-home package drops, Nest and Ring cameras, and alternative delivery locations through programs like UPS My Choice.