Houston Chronicle

Unusual items found inside box of cereal

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Jensen Karp of Los Angeles went viral on Twitter for what he found in his jumbo box of Cinnamon Toast Crunch — not a toy or trinket, but shrimp tails.

Karp, 41, says he started to pour himself a bowl when he noticed dehydrated pieces of crustacean shell coated in what appears to be sugar and cinnamon.

Before he took to Twitter, Karp said he contacted General Mills, the company behind Cinnamon Toast Crunch, to tell it what he had found. “After further investigat­ion with our team that closely examined the image, it appears to be an accumulati­on of the cinnamon sugar that sometimes can occur when ingredient­s aren’t thoroughly blended. We assure you that there’s no possibilit­y of cross contaminat­ion with shrimp,” the folks behind Cinnamon Toast Crunch’s Twitter account tweeted.

“That’s what infuriated me because I was like, ‘There’s is no doubt. I mean, there’s literally zero doubt in the world that these are shrimp tails,’ ” Karp said.

Karp went back through the cereal bag to see what else he might find. What he discovered “dumbfounde­d” him: a length of string, something that looked like a sugarcoate­d pistachio, more shrimp tails, even Cinnamon Toast Crunch squares with little “black things” apparently baked into them. There was something that looked like dental floss in the second bag, which was taped shut.

The appearance of tape was evidence to General Mills that the problem lay outside its manufactur­ing plants.

“While we are still investigat­ing this matter, we can say with confidence that this did not occur at our facility,” said Mike Siemienas, a spokesman for General Mills.

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