Tiff ’s Treats’ new cookie bundle includes gold bar with order
Tiff ’s Treats, the cookie delivery company headquartered in Austin, is getting into the gold game.
Through May 13, the Tiff’s website is offering a special “Bullion Bundle” — a dozen cookies plus a 1-ounce, 24-karat gold bar.
The cookies come with a certificate explaining that U.S. Gold Bureau, a retailer not affiliated with the federal government, will deliver your bar within several days by a carrier such as FedEx. The bar, according to U.S. Gold Bureau, is “about the same size as a military dog-tag.”
The price of the bundle will be about $2,500 but will vary by day based on the price of gold. As of Thursday the spot price for an ounce of gold was $2,312.76.
The promotion comes as the price of gold has surged by about 20% since the start of the year because of inflation, economic uncertainty and geopolitical turmoil, among other factors. Gold is generally seen as a hedge against more volatile investments, such as stocks.
Consumers who buy gold bullion typically turn to dealers such as Houston’s U.S. Coins and Jewelry. But with the recent run-up in prices, other retailers have been adding gold to their offerings. Costco last year began selling gold bullion, as much as $200 million worth each month, according to a recent Wells Fargo analysis.
Still, Tiff ’s Treats may be the first cookie company to get in on the action. In announcing the promotion, the company also addressed a number of frequently asked questions. The first question of them: Is this real?
“Yes! We’ve always believed that the gift of our cookies is ‘good as gold’ but we wanted to go one step further and bundle them with REAL gold,” the company says on its website.