Church Brothers hires new marketing director
SALINAS — Jennifer Wagner Sanchez has joined Church Brothers Farms as director of marketing.
Sanchez has more than 20 years of experience in the fresh produce industry in marketing, sales and category management roles.
She was most recently at Driscoll’s as director of retail sales and, previous to that, was vice president of marketing and category management at Green Giant Fresh.
At Church Brothers Farms, Sanchez’ responsibilities will include directing brand management, communications and messaging, event management, new product launches and the design and development of collateral for the company’s retail and foodservice business.
“We are excited to have the leadership and experience that Jennifer adds to our marketing team,” said Rick Russo, senior vice president of sales and marketing. “As we continue to grow into retail, we are charging her with generating marketing plans that will create success for our customers and align with our overall sales objectives.”
Sanchez is working to complete her doctorate in business administration with a focus in marketing at Liberty University. She holds a Bachelor of Arts and an MBA degree from Azusa Pacific University. She lives in Gilroy, Calif., with her husband and sons.
Church Brothers Farms is a vertically integrated family owned and operated company that produces a full line of fresh vegetables year-round with an in-house farming/harvest program and state of the art processing plant. The company includes operations in Holtville.