RYAN DID WHAT?! Ryan Lochte’s new gig smacks of des­per­a­tion.

now and t Even celebri­ties need a few ex­tra bucks then — but what’s go­ing rate for dig­nity?

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KATHER­INE’S KITTY LIT­TER

Pub­lic feuds with for­mer Grey’s Anatomy boss Shonda Rhimes and Knocked Up co-star Seth Ro­gen scratched up her rep­u­ta­tion so bad, Kather­ine Heigl is now shilling kitty lit­ter. “It con­trols odor bet­ter,” the 37-year-old boasts in the ad cam­paign for Cat’s Pride. Can it also cover the smell of a scorched ca­reer? Meow!

LISA: IT ALL DE­PENDS

“I’ll do any­thing to make a buck,” brags Lisa Rinna, who proved it in 2012 by en­dors­ing De­pend’s Sil­hou­ette for Women adult di­a­pers. The Real House­wife of Bev­erly Hills (above, with hus­band Harry Ham­lin) later re­vealed she got paid more money for that gig than for any­thing else she’s done — a reported $2 mil­lion!

BROOKE’S SECRET

Brooke Burke-Charvet’s new ad for Poise fea­tures the for­mer Danc­ing With the Stars co-host pos­ing with a gold toi­let and mouthing: “Shhh … ” “We shot a fun, light­hearted com­mer­cial that ad­dresses light blad­der leak­age,” de­fends the mom of four.

RYAN’S HOPE

It’s not ex­actly a gold-medal en­dorse­ment deal, but dis­graced swim­mer Ryan Lochte took what he could get Sept. 20 af­ter ad­mit­ting to “overex­ag­ger­at­ing” that armed rob­bery in Rio de Janeiro and los­ing all his big-name spon­sors. “Debt.com gives Amer­i­cans a chance for a new be­gin­ning,” the DWTS star, 32, en­thuses of the com­pany, adding that its goal is to help peo­ple “move for­ward.”

I OWE YOU AN APOL­OGY

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