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Meet Ikea’s new hu­man cat­a­log! The fur­ni­ture gi­ant hired two-time world mem­ory cham­pion Yan­jaa Win­ter­soul, 23, to mem­o­rize their 328-page, 4,818-item 2018 sales book. In an on­line video, Ikea em­ploy­ees quiz her with ques­tions like who in the cat­a­log “needs to go to the eye doc­tor” (a woman strug­gling to read her book in a Muren re­cliner on page 176) and “What’s stuck on the fridge on page 21?” (a cat draw­ing and a sono­gram). Yan­jaa, who imag­ined step­ping into each photo to re­mem­ber the de­tails, says the task took her a week — or roughly the time it takes to as­sem­ble a Billy book­case.

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