CHOOSE YOUR VIDEO VENUE
Selecting the right social media site can have a big impact on the success of your video.
Best for: B2C industries, but its ubiquity means it’s also a good way to reach B2B customers. Your approach: Go live—as in Facebook Live. You can broadcast straight
from your phone. “More and more businesses are incorporating live video to connect with customers without spending the money larger organizations have.” — BRANDON HURTADO, owner, ANKR Agency
Best for: Companies that already have a Twitter following. Your approach:
Post videos repeatedly (of no longer than two minutes 20 seconds). “The Twitter feed refreshes really fast. We’re posting two to three times a day.” — CHRIS KELLEY, marketing strategist, V2 Marketing Communications
Best for: Retail, tech, media—any industry that trends young. Your approach:
Combine photos and video to “paint a lifestyle picture. People consume information in different ways, so with every three or four posts, at least one [should] be a video. My favorite Instagram post [as a car salesperson] was from a girl standing in front of a truck she’d bought from me, which had a license plate from our dealership, and she was holding a huge fish she’d caught.” —LAURA MADISON, automotive marketing strategist, LauraDrives.com
YOUTUBE
Best for: All industries, especially manufacturing or product. Your approach: Be informative. Do product demonstrations, how-tos, and brand
building narratives. “[People] forget about YouTube’s power. It’s one of the largest search engines behind Google, so if you’re making things people will search for, YouTube is still the place to go.” —TYLER HOLMES, digital marketing strategist, MediaFuel