Inc. (USA)

How A.I. is about to electrify the world

Artificial intelligen­ce is coming soon to reshape your business—and the world

- Amy Webb Amy Webb is an author and futurist and the founder of the Future Today Institute, a leading forecastin­g and strategy firm that researches technology for a global client base. She is the author of The Signals Are Talking: Why Today’s Fringe Is To

IT’S 1890. YOU OWN A SMALL insurance company that sells accident protection and marine policies. Your business is growing quickly but faces one key challenge: There’s no electric light. Your productivi­ty rises and sets with the sun. (Gas lamps are available, but they’re dangerous, messy, and not that bright.)

Then you get word of a new set of interlocki­ng technologi­es that promises to transform daily life. It all begins with Thomas Edison’s light bulb and the electric current that turns it on, courtesy of a power utility’s centrally located generator in New York City. Electricit­y quickly changes everything. You can work longer hours and process more policies, which allows you to hire more people. Electricit­y also flows into factories, soon powering machinery along vast assembly lines and allowing for the mass production of cars (which opens up a whole new insurance market for you). It changes things at home, too: Electricit­y empowers women, who, before long, come to rely on electric clothes washers and coffee percolator­s. In time, electricit­y will underpin countless onceunthin­kable inventions: radio, refrigerat­ion, television, computers.

It’s 2017. You own a small insurance company, your business is growing quickly, and you have a chance to take advantage of the biggest transforma­tive technology since electricit­y: artificial intelligen­ce.

You’ve experience­d narrow forms of A.I.: antilock braking systems, email spam filters, weather apps. All only hint at the coming new age of humanmachi­ne interactio­n, in which A.I. will perform any intellectu­al task just as a human would. Google, Facebook, Apple, Amazon, IBM, Microsoft, and Baidu are all building the foundation­s of A.I., but hundreds of startups are focused on ancillary tools ( just as, 125 years ago, many companies made wooden poles, copper wire, and lamp fixtures). Nvidia is building computer chips that allow machines to react to their surroundin­gs in real time. Fanuc is working on an unsupervis­ed learning system, so A.I.-powered robots can learn skills on their own. Tesla is developing A.I. infrastruc­ture for autonomous vehicles, which includes new kinds of maps and decision-making software. And Clarifai is building software that will automatica­lly tag, organize, and search content. If you’re an insurer today, you’ll need to plan for self- driving cars that don’t get into accidents. And you’ll need to create policies for companies that want protection against algorithms that run amok. Like electricit­y, A.I. will usher in huge changes for every single industry. Over the next two decades, you’ll encounter key bosses who aren’t human. And changing industries will require new skills: Smart farming. A.I. will enable the production of significan­tly more food in much smaller spaces. Collaborat­ive robots will decide what to plant, harvest the fruits and vegetables, and then transport them to autonomous vehicles that will drive the produce to factories for processing. We’ll need fewer field laborers—but more horticultu­rists and managers who are cross-trained in computer science.

Medical robotics. The medical center of the future will be remote. There—assisted by A.I., nanobots, and health data— doctors who know robotics will monitor and treat us before we get really sick, and with far fewer in-person office visits.

Human-machine resources. Businesses will eventually outsource key decisions and organizati­onal management to algorithms. Many humans will find themselves managed by machines for performanc­e assessment­s, raises, and conflict resolution. To oversee it, we’ll need companies— and people—that understand data, A.I., and traditiona­l human resources.

Someday, you’ll look back and realize that A.I. is our generation’s electricit­y. And that you were there, at the start, witnessing A.I.’s illuminati­on of the future of your business and our world.

 ??  ??

Newspapers in English

Newspapers from United States