Inc. (USA) - - LAUNCH -

1. “OUR BLADES ARE F***ING GREAT” DATE: March 2012 YOUTUBE VIEWS: More than 24 mil­lion

The video that in­tro­duced the com­pany to the world, crashed the servers, and even spawned copy­cat spots (see: Dol­lar Beard Club). Be­yond the com­pelling sales pitch, the sit­u­a­tional hu­mor is spot-on. THE MONEY QUOTE: “Are the blades any good? No, our blades are f***ing great.”

2. “LET’S TALK ABOUT NO. 2” DATE: June 2013 YOUTUBE VIEWS: More than 3.5 mil­lion

In its sec­ond YouTube spot, Dol­lar Shave de­buted One Wipe Char­lies. Full of req­ui­site bath­room jokes and clas­sic DSC straight-talk, the video in­tro­duces men to a prod­uct pre­vi­ously as­so­ci­ated mostly with ba­bies. THE MONEY QUOTE: Kid: “Butt wipes, Mike?” Mike: “Yeah, bitch. Butt wipes.”

3. “SE­CU­RITY” DATE: Novem­ber 2014

YOUTUBE VIEWS: More than 2 mil­lion

For one of its first made-for-TV spots, Dol­lar Shave uses a Taser-wield­ing se­cu­rity guard to take di­rect aim at the way ma­jor ra­zor brands are kept un­der lock and key in many re­tail stores.

THE MONEY QUOTE: “It’s al­most like they don’t want you to buy their ra­zors. Well, I want you to buy mine.”

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