DOLLAR SHAVE CLUB’S TOP 3 VIRAL HITS

1. “OUR BLADES ARE F***ING GREAT” DATE: March 2012 YOUTUBE VIEWS: More than 24 million

The video that introduced the company to the world, crashed the servers, and even spawned copycat spots (see: Dollar Beard Club). Beyond the compelling sales pitch, the situational humor is spot-on. THE MONEY QUOTE: “Are the blades any good? No, our blades are f***ing great.”

2. “LET’S TALK ABOUT NO. 2” DATE: June 2013 YOUTUBE VIEWS: More than 3.5 million

In its second YouTube spot, Dollar Shave debuted One Wipe Charlies. Full of requisite bathroom jokes and classic DSC straight-talk, the video introduces men to a product previously associated mostly with babies. THE MONEY QUOTE: Kid: “Butt wipes, Mike?” Mike: “Yeah, bitch. Butt wipes.”

3. “SECURITY” DATE: November 2014

YOUTUBE VIEWS: More than 2 million

For one of its first made-for-TV spots, Dollar Shave uses a Taser-wielding security guard to take direct aim at the way major razor brands are kept under lock and key in many retail stores.

THE MONEY QUOTE: “It’s almost like they don’t want you to buy their razors. Well, I want you to buy mine.”