WHERE THE GREENS COME FROM

Inc. (USA) - - MONEY -

Jayleaf in Hol­lis­ter, Cal­i­for­nia

THE VOL­UME About 67,000 pounds of mesclun, spinach, and arugula per month are shipped to lo­ca­tions in Cal­i­for­nia, Philadel­phia, D.C., Mary­land, and Vir­ginia.

THE CHAL­LENGE In 2016, Sweet­green needed a spring-mix farmer that could ship tons of greens across the coun­try. Jayleaf checked a lot of boxes: Its greens are or­ganic, and its plant is 100 per­cent so­lar pow­ered. But the farm had never shipped out­side of Cal­i­for­nia, so its greens weren’t hold­ing up well over the long haul to the East Coast.

THE SO­LU­TION Distrib­u­tor Keany Pro­duce (see page 63) helped Jayleaf fig­ure out how to pack its greens more ef­fec­tively, swap­ping in a dif­fer­ent bag that al­lowed the let­tuce to breathe bet­ter and pack­ing fewer bags per box. Jayleaf has also changed its sys­tems so that it can sup­ply Sweet­green with de­tailed data. “We have to stay on top of our vol­umes and trans­fer that info to Sweet­green,” Jayleaf COO Henry Catalán says. “In the end, it ac­tu­ally helps our sales team un­der­stand where the farm is at any given mo­ment.”

THE PAY­OFF Catalán says the Sweet­green ac­count is re­spon­si­ble for in­creas­ing Jayleaf’s rev­enue by 15 per­cent since 2016. As a re­sult of the re­la­tion­ship, Jayleaf has added 180 acres to its farms and in­vested in a new pack­ag­ing ma­chine that has cut down on prod­uct-prep time.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.