Inc. (USA)

A Flaky Process

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The salt brine is then moved indoors to shallow, stainless-steel evaporatio­n pans. Over the next few days, delicate salt crystals will form, becoming more dense than the brine and falling to the bottom of the pans. Below, Maggard gently scoops the salt crystals out from the bottom up, using a slotted shovel so the brine can drip out. Ultimately, the crystals go into plastic trays that are stacked at a tilt on speed racks (so brine can continue to drip out) and moved to a dehydratio­n room.

While attending business school in Copenhagen in 2004, Ben Jacobsen fell in love with Maldon sea salt, the flaky finishing salt prized by chefs. Returning to the United States—landing in Portland, Oregon—he was shocked to find that no one here was harvesting anything like that high-end sea salt.

After his mobile-app-discovery startup went belly-up, Jacobsen began lugging 275-gallon wine totes of seawater from Netarts Bay back to his home in Portland, where he re-created the laborious (and messy) process of evaporatin­g the water to make salt. “I destroyed cookware and pots and pans and made a mess in the oven and everything else,” Jacobsen says. “It was definitely a learning experience.” Today, his category-defining American flaky sea salt is the favored salt of celebrity chefs.

The process of salt-making is now much more efficient at Jacobsen’s 6,000square-foot production facility on the Oregon coast, where the company has built custom equipment. Jacobsen’s 42-person crew harvests 18,000 pounds of salt per month, which is then sent to the warehouse in Portland’s Central Eastside to be packaged and shipped out to Williams Sonoma, Whole Foods, and thousands of other retailers across the country. “Like the people who went to California 240 years ago and wondered if it was possible to grow grapes and make wine there,” says Jacobsen, “we’re the first in our category to make great salt in the U.S. mainstream.”

 ??  ?? Creativity With Condiments Ben Jacobsen, now 42, bootstrapp­ed his company with $30,000 he raised on Kickstarte­r. Since then, he’s never stopped thinking about how to push the boundaries of salt. He has collaborat­ed with Uncle Nearest 1856 Whiskey to...
Creativity With Condiments Ben Jacobsen, now 42, bootstrapp­ed his company with $30,000 he raised on Kickstarte­r. Since then, he’s never stopped thinking about how to push the boundaries of salt. He has collaborat­ed with Uncle Nearest 1856 Whiskey to...
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