Inc. (USA)

JENNIFEr NObILE

POLLArD’S SEW CrEATIVE, GLENDORA, CA

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Jennifer Nobile is many things, but predictabl­e isn’t one of them. Once a highly regarded professor of educationa­l technology, she left academia to join her parents’ small business, Pollard’s Sew Creative, a sewing shop in Glendora, California.

“With the rise of technology in the sewing industry, I became intrigued by the opportunit­y to merge my obsession with technology, my love of fashion, and my desire for creativity,” Nobile explains. Pollard’s Sew Creative sells sewing machines, plus sewing and quilting necessitie­s. The shop cultivated its community by educating people who sew and quilt—and by reaching new audiences.

“My mom believed that sharing knowledge was powerful and supplying people with techniques, original content, and quality materials that they could not find elsewhere was essential,” Nobile says.

The second-generation shop owner continues this tradition by offering in-store classes, teaching at convention­s and trade shows, and offering advice online. Pollard’s Sew Creative fosters a nurturing, friendly environmen­t that welcomes sewers of all skill levels, ages, and cultural background­s. Regulars have been coming to the store for more than 20 years, more recently joined by a new generation of needle-wielders eager to learn how to sew, quilt, and embroider.

“These people may not be the type who were walking in before,” Nobile says, “but they’re very creative and enthusiast­ic. Ask these young shoppers why they’re at Pollard’s and they will tell you it’s the hottest new hobby.”

Nobile has found a way of giving back to her community by creating a new one, bringing together generation­s and members from a variety of cultures. “Sewing is a universal language where identity and creativity connect all communitie­s regardless of who you are and where you come from,” Nobile says. “Pollard’s is not only bridging the gap by reaching sewers of all generation­s, we’re speaking the same language in a new context.”

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