My key takeaway

Amazon has become a life-shaping force that every entrepreneur should know more about. Anyone seeking to run a thriving business in today’s economy—especially one that competes with Amazon—needs to understand this juggernaut’s relentless growth, the obsessive innovation that fuels it, and the founder at the heart of it all. In the new world of Bezonomics, all the rules are changing. And you can’t win the game if you don’t know the rules.