HOW TO MAKE YOUR BUSINESS GROW

(by Avoiding the Most Common Mistakes that Businesses Are Told to Make)

What’s the primary difference between the structures of these three groups of businesses? It’s real, and it’s very powerful.

The secret to dramatically improved business success has been hiding in plain sight for at least 25 years. But certain dominant – and terrible – mistakes about how to run a business have misled most entrepreneurs and businesspeople to squander the success that they deserve. I have written this book in hopes that other businesspeople might discover the rewards of “The CEO Formula” without the struggles I endured. This book sets forth a uniquely powerful way to restructure a company to create more – many times more – value for that company’s Customers, Employees, and Owners.

In the book I share:

• Why the mandate to “maximize shareholder value” is destroying value for shareholders

• How to reposition a company to create far more value • How unsatisfied Customers and Em

ployees help your competitors.

• How the CEO Formula changes the ethics of business

• How the CEO Formula is not soft-hearted do-goodism: It demands hard-nosed decisions about when to share value with each group -- and when not to

Tom Rollins is the founder of The Teaching Company, also called The Great Courses, described by The New York Times as “a force in adult education,” and in The Wall Street Journal as “the colossus in its field.”

Rolllins is a graduate of Georgetown University, where he was voted the nation’s “Outstanding College Debater of the Decade,” and Harvard Law School, where he graduated magna cum laude and was an editor of The Harvard Law Review. Prior to founding the company, he was chief of Staff and Chief Counsel to the U.S. Senate Committee on Labor and Human Resources.