Kelce is feeling pressure to add hardware
By The Associated Press
One night after Taylor Swift earned her fourth career Grammy for album of the year, her boyfriend was feeling pressure to secure his own triumph in the Super Bowl.
“She’s unbelievable, she’s rewriting the history books herself,” Travis Kelce said Monday night at Allegiant Stadium, where the Kansas City Chiefs will meet the San Francisco 49ers on Sunday. “I told her I’ll have to hold up my end of the bargain and bring home some hardware, too.”
The romance between Swift and Kelce, which NFL commissioner Roger Goodell said he “couldn’t have scripted,” has been the talk of the league this season, with her appearances at Chiefs games generating intense interest from her legion of Swifties.
“She’s definitely brought a lot of new faces to the game and it’s been fun to experience that,” the Chiefs tight end said. “She seems to be enjoying the games and she’s a part of
Chiefs Kingdom right now. It’s fun seeing her enjoy the game of football knowing that it’s kind of new to her life.”
Front Office Sports reported Taylor Swift has generated a “brand value” of $331.5 million for the Chiefs and the NFL, citing data from Apex Marketing Group.
According to the report, the figure that was calculated on Jan. 22 accounts for print, digital, radio, TV, highlights and social media mentioning Swift dating to the first game she attended on Sept. 24, then calculating the equivalent dollar value for each instance based on reach and impact.
The Philadelphia Eagles will be the host team for the NFL’S first regular-season game in Brazil on Friday, Sept. 6 — a day after the 2024 season opener, Commissioner Roger Goodell said Monday.
SWIFT IMPACT >>
EAGLES WILL PLAY IN BRAZIL >>
Veteran radio play-by-play announcer Kevin Harlan and his daughter, sideline reporter Olivia Harlan Dekker, will become
FAMILY AFFAIR ON THE AIR >> the first father-and-daughter duo to cover and call a Super Bowl.
“You think of it like the accolades of your career that will end up meaning anything, when all of this is said and done and something you’ll tell grandchildren about and that they’ll tell grandchildren about, and that’s really something to be proud of generationally,” Harlan Dekker said.
“It means the world to me and to make history doing it. I like to think that there’s some little girl out there that is going to catch wind of this story in some way, and just think: ‘I never thought of that.’”
Harlan Dekker, 30, works for Sky Sports’ and Westwood One Radio’s NFL and NCAA coverage as an instudio host, presenter and analyst as well as a sideline interviewer.
The 63-year-old Harlan, the son of former Green Bay Packers executive Bob Harlan, is in his 39th season as an NFL play-by-play announcer, and 37th doing NBA play-by-play. The Chiefs-49ers Super Bowl will be his 14th for Westwood One Radio.