International Artist

Profession­al Artist

Hiring an agent can help you concentrat­e primarily on creating artwork.

- By Graeme Smith

Saving Time: Hiring an agent can help you concentrat­e primarily on creating artwork.

Could an agent help you be a profession­al artist?

» If you are a profession­al artist, then you only need to paint. And that’s a very good reason to have an agent.

You’ll be surprised at how much your agent can do.

» Create a schedule of clear and achievable tasks to do every day. » Your agent should also have their schedule.

Do what you must to make sure you complete each daily task on your list.

» Don’t go to bed until it’s done. » Your agent also does their daily tasks.

A profession­al artist is a selfemploy­ed businesspe­rson.

» It’s impossible to be successful at business without paying ahead of earning. » An artist is no different. » This still applies when you have an agent!

In the beginning, you pay your costs or have an independen­t income.

» So you will also need to keep your spending under tight control! » There will be better returns as time rolls by!

Let’s illustrate some financial considerat­ions (the amounts are hypothetic­al).

» Let’s say your agent sets up a sellout exhibition each year. » Your initial investment is framing, printing, photograph­y, gallery commission.

So plan your first agent initiated promotion.

» This might cost $10,000 (including gallery commission). » Cost of other agent initiated promotion could be $500 (and gallery commission). » Cost of subsequent agent initiated promotions might be $2,500.

Your budget might look like this: Each agent-initiated promotion will build on those that went before.

» At some point your prices will move past your present levels. » Costs are less, sales and other activity picks up more, and some is no longer needed.

In future years, your prices can increase dramatical­ly!

» Referrals increase the number of works you can sell too.

These amounts may not be exactly what you will earn.

» They provide an idea of the kind of thing that is possible, but they do not guarantee anyone will achieve the same or similar results.

As with any business, your results may vary.

» But they will be based on: your background, dedication, motivation, business experience, expertise and desire.

There is no cost-free way to employ your own agent!

» Usually your works must be sold to earn the money. » Thus a break-even promotion would be very satisfacto­ry to start with.

» It can set up your future. » Eventually your agent must develop non-sales income to add to extra sales.

Do you know someone who is a profession­al artist? This link is to the book on productivi­ty, using agents, and gallery co-operation:

» http://www.amazon.com/dp/1791342078

 ??  ??

Newspapers in English

Newspapers from United States