Of Pre­sen­ta­tions & Presents

iPhone Life Magazine - - Editor's Message -

We have a lot to fill you in on this is­sue! With two brand-new iPhones fresh off the presses, mo­bile ac­ces­sory mak­ers launch­ing prod­ucts in time for the hol­i­days, and the re­lease of the Ap­ple Watch just around the cor­ner, it’s an ex­cit­ing time to be an Ap­ple fan.

As Ap­ple un­veiled its stream of new prod­ucts in early Septem­ber, iPhone Life re­ported live as the event un­folded from the CTIA Su­per Mo­bil­ity Week con­fer­ence in Las Ve­gas, where thou­sands of mo­bile re­tail­ers, car­ri­ers, and dis­trib­u­tors gath­ered to net­work in the swel­ter­ing desert city.

While at CTIA, a thought kept re­turn­ing to me—that in the mo­bile world, great ideas are a dime a dozen, while great ex­e­cu­tion is hard-won.

Ap­ple’s smart­watch is just one ex­am­ple of this. Like with the iPhone and even the iPad, the iconic tech com­pany has taken an es­tab­lished con­cept and turned it into an in­tu­itive prod­uct with new and var­ied uses. While we all rev­eled in the dra­matic mo­ment as CEO Tim Cook an­nounced “one more thing,” bring­ing back Steve Jobs’s fa­mous line, the suc­cess of Ap­ple’s next chap­ter has more to do with ex­e­cu­tion than in­no­va­tion.

The iPhone 6 and iPhone 6 Plus, for in­stance, bor­row largely from fea­tures we’ve al­ready seen in An­droid phones. While the ex­pan­sive dis­plays and NFC ca­pa­bil­i­ties may be noth­ing new to the smart­phone in­dus­try, the fact that they come with the pol­ish and style of iOS is what keeps Ap­ple fans com­ing back for more.

This idea was ev­i­dent as we made the rounds of CTIA’s show floor. I grav­i­tated to­ward com­pa­nies that not only had great con­cepts, but that also demon­strated pas­sion and pre­ci­sion in the way they brought those ideas to mar­ket. As is our tra­di­tion, we gave out more than 20 awards to top com­pa­nies for their in­no­va­tive prod­ucts, from GGMM’s play­ful yet el­e­gant speaker de­signs to Evutec’s For­est Stew­ard­ship Coun­cil-cer­ti­fied wood and Kevlar iPhone cases (look out for pro­files of our win­ners in the Jan/Feb is­sue of iPhone Life).

’Tis the Sea­son to Buy

Be­tween Ap­ple’s new re­leases and the loom­ing hol­i­day sea­son, this is­sue is all about help­ing you de­cide what prod­ucts are wor­thy of your hard-earned cash. Our iNews sec­tion will help you de­cide if the new iPhones are for you and whether to save room in your bud­get for the Ap­ple Watch come 2015. Our Gear Guide (pg. 30) in­cludes gift ideas for ev­ery­one on your shop­ping list, as well as the coolest ac­ces­sories we’ve seen this year. Cheers!

Donna Schill Cleve­land

Edi­tor in Chief

iPhone Life mag­a­zine, donna@iphonelife.com

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