Anna Sica of Ar­row­head Tat­toos In­sta­gram: @ar­row­head­tat­toos

iPhone Life Magazine - - Life + Tech -

I am the owner of Ar­row­head Tat­too in Fair­field, Iowa, and have been us­ing In­sta­gram to pro­mote my tat­too and per­ma­nent cos­met­ics busi­ness for more than five years. In the tat­too busi­ness, spread­ing the word lo­cally is easy, be­cause my clients are walk­ing ad­ver­tise­ments. If you're try­ing to reach a larger au­di­ence, the most ef­fec­tive tool you can use is In­sta­gram. It has been vi­tal for me in build­ing my busi­ness and grow­ing my clien­tele, es­pe­cially since I live in a small town where lo­cal busi­ness is limited.

I didn't al­ways know how to pro­mote my­self on­line, but over time I've learned a few key tac­tics that have been game chang­ers for me. Sep­a­rat­ing my per­sonal In­sta­gram from my busi­ness ac­count gave me the free­dom to pro­mote my tat­too portfolio and cre­ate my brand. I didn't feel as com­fort­able pro­mot­ing my­self on my per­sonal page. The sec­ond most ef­fec­tive thing I rec­om­mend is to ac­tively re­search your com­peti­tors in or­der to find hash­tags that are rel­e­vant to your busi­ness. By find­ing the most pop­u­lar hash­tags, you'll be seen by thou­sands of users who wouldn't know about you oth­er­wise. My biggest break in the busi­ness came through find­ing a niche on In­sta­gram as a ve­gan tat­too artist (I use cruelty-free prod­ucts). The range of hash­tags I've used (#vgnink, #wrist­tat­toos, #min­i­mal­ist­tat­toos) has al­lowed me to be dis­cov­ered by sev­eral pub­li­ca­tions that fea­tured my work and boosted my fol­low­ers. Having even a small fol­low­ing gives you cred­i­bil­ity, and it's an ex­po­nen­tial in­crease from then on. I reg­u­larly have clients now that travel from all over the coun­try to see me, and I com­pletely owe that busi­ness to In­sta­gram.

"I reg­u­larly have clients now that travel from all over the coun­try to see me, and I com­pletely owe that busi­ness to In­sta­gram."

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