Morelos: the success story continues

ENGLISH

Morelos Supermarkets has opened its third store in the City of Tulsa at Pine and Harvard, and sales are already booming. It is the seventh supermarket the Morelos family has opened in Oklahoma and under the leadership of Francisco Ibarra – best known as Paco- the future of the stores seems to be blossoming.

ENGLISH

“I don’t do anything – it is the community that makes us successful,” Ibarra said about Morelos. “The key is to offer the service the community seeks with the respect they deserve.”

The supermarket hasn’t yet officially inaugurated the new store, and yet it is full of people, partly because it is located in a neighborhood that lacked grocery stores specializing in Hispanic products.

“We opened last Wednesday and people started to spread the word, which eventually made us have a great sales weekend,” Ibarra explained.

Morelos is famous in Tulsa not only for its exclusive products but also for being one of the most important benefactors of the Hispanic community in the city, being always present as a sponsor of the main Hispanic events in Tulsa.

“Since we got here we have always been trying to help in noble causes, trying to get involved in those things the community needs,” Ibarra said, saying that his family is deeply committed to fostering family values, cultural heritage and education.

Morelos is guaranteed success, and the secret ingredient of this hit is family work, a principle that guides most Latin communities and that seems to give its fruits. “My grandparents, my parents and their brothers taught us that working in a group is the only way to move forward,” said Ibarra. “Even if it’s hard to balance business and family, our own heritage makes us do a pretty good job.”

Almost 13% of the small businesses in America are owned by Hispanics, and Morelos is no exception, a store that helps energize the Tulsa economy, fostering consumption and creating job opportunities.

“This is our pride and our reward,” said Ibarra, indicating that these types of businesses are the ones that keep the economy healthy.

Morelos expansion does not end here, because very soon they will be inaugurating another store in East Tulsa, at Pine and 129th East Ave.

“My most important achievement as businessman has been opening four stores in just a couple of years. And my biggest frustration has been not being capable of doing the same in our native country, Mexico,” confessed Ibarra.

Ibarra sent a message to the youth in the Hispanic community: “Don’t drop out of school. Study what you like, and with love, tenderness and honesty you’ll go far,” because, as he says, “Being successful is only a circumstance in life, something that you cannot achieve by yourself.” (La Semana)