Interior design and regional growth
When a business region begins an economic upward trend, all aspects of that region are affected. When a trend is positive and expansive, it’s time for all venues to take a hard look at their economic status, their physical condition and their competitive edge — and make some judgment calls.
A strengthening economy brings new businesses, residents and challenges to its region, and that means more competition and the need to evaluate your business impact and its marketing messages. That means taking a hard look at your facility — inside and out!
One of the best investments you can make for your business is that of placing yourself in the mainstream of your local organizations and associations. Your community and county leaders have the answers about what’s happening and how it may affect you. That information is important and can assist you in projecting changes you may need to consider in order to keep your business healthy.
Your local specialists in the construction, development and commercial design industries can help you learn how the new elements coming your way will impact your market share.
Existing businesses often take it on the chin when new development clusters start to sprout. That’s why it is so important to regularly take a hard look at how you present your product or services.
Your design team can help you evaluate your overall presentation and the most economical ways to refresh, remodel or even re-locate, perhaps to one of the newer commercial developments. Often what might seem an impossible effort and expense can be surprisingly simpler with the guidance of specialists.
New development helps lift the overall local economy — especially when the existing business community also makes the effort to lift its image and physical condition on balance.
As with its connected, relevant venues, commercial interior design is heavily influenced by changing growth trends. We need to know what our clients will need to successfully present and compete. It simply isn’t enough to have a facelift of contemporary, new exteriors that then lead inside to tired, outmoded interior fixtures, floor plans, lighting, etc.
Our consumers are harsh critics who love what’s refreshing and new, and they express those preferences by where they choose to acquire their goods and services. Too often the tried and true businesses suffer when the newcomers arrive with all the trendy bells and whistles. It can take months for things to smooth out again.
Meeting new growth and development with mixed feelings can be a dilemma for a region in transition. Meeting new trends somewhere in the middle, with relatively small effort, can make the difference for staying in the black. What business does not want an improved bottom line? Yet, the return on the investment of improvements never seems to come quite fast enough.
Call your local contractors and get the benefit of their insights, advice and guidance. Those initial meetings to see what’s what probably won’t cost a dime, and you will no doubt learn that they have a handle on what is needed to meet the trend.
Robert Boccabella, B.F.A. is principal and founder of Business Design Services and a certified interior designer in private practice for over 30 years. Boccabella provides Designing to Fit the Vision© in collaboration with writingservice@earthlink.net. To contact him call 707-263-7073; email him at rb@BusinessDesignServices.com or visit www.BusinessDesignServices.com or on Face Book at Business Design Services.