Reclaiming your market share
So, how is it going with your business since the impacts of COVID, at its most intense, has calmed down? Has recovery been favorable — for both you, specifically, and your venue?
Many businesses experienced radical impacts on their bottom lines as the pandemic raged and demanded all the changes and modifications with which we are all quite familiar.
The changes and adjustments all businesses made during the most difficult months and years of the COVID pandemic have measurably influenced business presentation.
Everything from mandated compliances, to unavoidable downsizing, to modified employee management, affected our business promotion and marketing. Business Interiors were disrupted and compromised. Often, carefully strategized traffic patterns, department inter-relationships and balanced communication paradigms became disrupted.
The way a business was able to prevail through their community in crisis definitely influenced that business's future. Everything from “make do” to off-site alternatives caused businesses to conduct administration and operations with innovation, patience and confidence — for an unknown duration.
All industries have been and still are challenged with survival!
Internal workplaces, thrown into upheaval, now find that the chaos has — by default — fostered new ways to approach almost everything.
While the onset of the pandemic and its worse devastations seem to fade as a critical presence, most businesses are favoring caution, and are re-thinking what to “change back,” and what pandemic-driven modifications to retain. A lot was learned.
Your Interior design venue has been challenged as much as any other. During the worst of it, the pandemic elements charged your Interior experts with finding you the best ways to manage suitable altered floor plans that would meet the behavioral and cautionary disciplines dictated by the COVID risks. If those disciplines could be well managed within the existing space by altering the Interior format, then that was a welcome solution in the interest of managing contagion.
The Interior design industry has rallied with solutions. Many companies want employees to return to the onsite workspace with definite alterations to proximity, spacing and other considerations. Some companies are modifying their traditional staffing structures by maintaining some offsite employees, downsizing their facility, and retaining a portion of staff onsite.
All of those choices are creating new promotional and marketing considerations. Unfortunately, during the most chaotic aspects of the COVID crises, business Interiors also became disrupted, deserted or just greatly disheveled! In some cases, there was even an atmosphere that felt like desertion! Any semblance of the former order and attractiveness of many business Interiors became just a memory.
A business reclaiming market share and improving the bottom line are the main concerns after any major disruption! As if COVID is not enough, many huge natural disasters have piled on to our overall commercial market recovery. We all know the list.
Needless to repeat, but let's do it anyway, your business bottom line is directly affected by business presentation. Chaos, and even simpler disorder, does not send a profitable message! The scramble to pull it all together is disruptive, stressful and costly. And sometimes the toughest part is deciding just which way to restore order, and where to start.
Your Interior design professional has been coping with all the above just as you have. Getting the appropriate and relevant guidance, ideas and solutions — for your specific change and recovery situations — can make the measurable difference for reclaiming your market share.
You want a balanced Marketing Plan where promo materials, location, ID package, signage and your facility exterior all work together for the success of your product or service.
A business reclaiming market share and improving the bottom line are the main concerns after any major disruption! As if COVID is not enough, many huge natural disasters have piled on to our overall commercial market recovery. We all know the list.
Robert Boccabella, B.F.A. is principal and founder of Business Design Services and a certified interior designer in private practice for over 30 years. Boccabella provides Designing to Fit the Vision© in collaboration with writingservice@ earthlink.net. To contact him call 707-263-7073; email him at rb@ BusinessDesignServices. com or visit www. Business Design Services. com or on Face Book at Business Design Services.