Las Vegas Review-Journal (Sunday)
Crowdfunded beer pipeline — it’s real — to pump in fall
BRUGES, Belgium — The idea may have seemed mad, but after all, the beer is called the Madman of Bruges — or Brugse Zot in Dutch.
With the help of crowdfunding efforts among some 400 Madman fans, the dream of building a beer pipeline through the Belgian city of Bruges is becoming real.
“You have to be a bit crazy — like the beer — to do such a project. I just had the money for that, and I liked it. So I went crazy and gave the money to the brewery,” said restaurant owner Philippe Le Loup, who poured $11,000 into the pipeline.
Brewer Xavier Vanneste got the idea four years ago to pump beer from his Bruges brewery to a bottling plant outside of town in a pipeline instead of having hundreds of trucks blighting the cobblestoned streets of the UNESCO-protected medieval city.
What at first seemed like an outrageous dream began to seem possible when Vanneste started talking to local beer enthusiasts.
Jokes were coming in fast, with people saying “we are willing to invest as long as we can have a tapping point on the pipeline,” Vanneste said. “That gave us the idea to crowdfund the project.”
Thanks to Le Loup and others, he is now staring at the one end of the pipeline, which beginning in the fall will start pumping some 1,060 gallons of beer an hour toward the bottling plant, 2 miles away in an industrial zone.
Sending the pipeline along streets where customers could siphon off their favorite suds was too utopian even for Vanneste, but he came up with the next best thing: IOUs with a lifelong drinking guarantee.
“We have several formulas: bronze, silver and gold,” he said. “If you put in 7,500 euros ($8,350), you will receive for the rest of your days, every day one bottle of Brugse Zot.”